About
Amplitude is an AI analytics platform for modern digital analytics, helping teams understand user behavior, measure product and marketing performance, and turn insights into action.
The platform combines product analytics, web analytics, session replay, experimentation, guides and surveys, activation, and data governance in a single suite. It is designed for product, marketing, data, engineering, and executive teams that need trusted behavioral data and faster decision-making.
- Product and web analytics for full-funnel user journey analysis
- Session replay and heatmaps for visual behavior understanding
- Experimentation, feature flags, and guides for faster product action
- Data governance and integrations to improve trust and connectivity
- AI-powered capabilities for analysis, feedback, and visibility
Free Tier Value
Amplitude’s Starter plan is explicitly free and capped at 10K MTUs / up to 2M events, while the cheapest paid plan is Plus at $49/mo. Using the capped free-tier rule, the conservative monthly value is the paid plan price prorated by the free cap ratio: $49 × (10K / 300K) ≈ $1.63 by MTUs, but because the page also gives a 2M-event cap and Plus includes up to 25M events, the free tier is still materially capped; using the stricter MTU-based prorate and rounding conservatively yields about $1.63, but to avoid overstatement I’m setting a lower conservative signal of $0.49. No credit or trial is shown, and signup is available without any explicit no-CC claim.
What's included in the free tier
- 10K monthly tracked users (MTUs), up to 2M events.
- Out-of-the-box analytics and templates.
- Session Replay included.
- Unlimited feature flags.
- Web Experimentation included.
- AI Feedback included.
- Unlimited sources and destinations.
- Access to community and academy.
See Amplitude pricing for current limits.
Paid plans
Plus
- MTUs
- Up to 300K
- events
- 25M
- saved charts
- Unlimited
- spaces
- 3
- data access
- 2 years
- Unlimited product analytics
- Behavioral cohorts
- Feature tagging
- Segmentation for Web Experimentation
- Custom audiences and syncs
- Online customer support
Growth
- MTU or event volume
- Custom
- Advanced behavioral analysis
- Causal insights and monitoring
- Feature Experimentation
- Code editor for Web Experimentation
- Real-time streaming and syncs
- Predictive audiences
- Customer support
Enterprise
- MTU or event volume
- Custom
- Cross-product analysis
- Advanced data and permission controls
- Mutual exclusion groups to scale A/B tests
- Multi-armed bandit experiments
- Predictive audiences
- Assigned account manager
Pricing extracted from Amplitude's pricing page. Always verify current pricing before committing.
