Yes, Amplitude has a permanent free tier alongside its paid plans. The free plan includes 10K monthly tracked users (MTUs), up to 2M events. FreeTier.co estimates the free tier at about $25/mo, and no credit card is required to sign up.
About
Amplitude is an AI analytics platform for modern digital analytics, helping teams understand user behavior, measure product and marketing performance, and turn insights into action.
The platform combines product analytics, web analytics, session replay, experimentation, guides and surveys, activation, and data governance in a single suite. It is designed for product, marketing, data, engineering, and executive teams that need trusted behavioral data and faster decision-making.
- Product and web analytics for full-funnel user journey analysis
- Session replay and heatmaps for visual behavior understanding
- Experimentation, feature flags, and guides for faster product action
- Data governance and integrations to improve trust and connectivity
- AI-powered capabilities for analysis, feedback, and visibility
Free Tier Value
This free tier is genuinely usable and perpetual: it includes 2 million events every month, unlimited seats, and access to core analytics plus several AI and experimentation features, with no credit card required. Compared with the cheapest paid option, Plus, which starts at $0 but only after the free 2M-event allowance and then scales upward, the free tier is worth about $25/month for a small team because it covers a meaningful starter workload without expiration, though the tighter caps on replays, prompts, and advanced capabilities keep it below the paid plans.
What's included in the free tier
Verified
- 10K monthly tracked users (MTUs), up to 2M events.
- Out-of-the-box analytics and templates.
- Session Replay included.
- Unlimited feature flags.
- Web Experimentation included.
- AI Feedback included.
- Unlimited sources and destinations.
- Access to community and academy.
See Amplitude pricing for current limits.
Paid plans
Plus
- events/month
- 2M free, then scales up to 70M
- behavioral cohorts
- 20
- active AI Visibility prompts
- 1,000
- data retention
- 2 years
- AI Agents and MCP
- Scale up to 70M events
- Custom events and formulas
- 20 behavioral cohorts
- Alerts
- Heatmaps
- 1,000 active AI Visibility prompts
- 2-year data retention
Growth
- monthly session replays
- 20K
- active AI Visibility prompts
- 2,500
- AI Agents and MCP
- Advanced Behavioral Exploration
- Currency conversion
- Monitoring and Alerts
- 20K monthly session replays
- 2,500 active AI Visibility prompts
- SSO & Project Permissions
Enterprise
- monthly session replays
- 50K
- active AI Visibility prompts
- 5,000
- AI Agents and MCP
- Unlimited projects per portfolio
- Data Access Controls
- Unlimited Monitoring and Alerts
- 50K monthly session replays
- 5,000 active AI Visibility prompts
- Advanced User Mgmt (incl RBAC)
Pricing extracted from Amplitude's pricing page. Always verify current pricing before committing.
Common questions
Is Amplitude free forever?
Yes. Amplitude has a permanent free tier alongside its paid plans, though the allowance typically resets each month.
Does Amplitude require a credit card?
No. You can start on Amplitude's free tier without entering card details.
What is Amplitude's free tier worth?
Amplitude's free tier is worth about $25 per month. That maps to an FTV score of 66/100. The FTV score is explained at freetier.co/ftv.
