About
Mixpanel is an AI digital analytics platform built for product, engineering, marketing, and data teams. It helps organizations understand user behavior, measure product performance, and connect analytics to the rest of their stack so teams can make faster, data-informed decisions.
The platform combines product analytics, web analytics, session replay, experiments, metric trees, and warehouse connectors in one environment. It is designed to help teams track events, build funnels, analyze retention, segment audiences, and investigate user journeys with AI-assisted insights.
- Product analytics for events, funnels, retention, and segmentation
- Web analytics for understanding real site behavior beyond pageviews
- Session replay and heatmaps tied to analytics data
- Experiments and feature flags for testing and rollout management
- Metric trees and warehouse connectors for unified KPI analysis
- AI-assisted querying and insights across connected data
Free Tier Value
Mixpanel’s pricing page explicitly shows a Free plan with “No credit card required” and “Free forever,” but it is capped at 1M monthly events, 5 saved reports, and 10K monthly session replays. The cheapest paid Growth plan is usage-based and starts at $0 with 1M events free, then $0.28 per 1K events after; because the free tier is capped and the paid plan’s base price is also $0, there isn’t a clean positive monthly dollar value to assign from the provided rules, so FTV is null. Feature parity is limited because the free tier lacks paid-plan features like unlimited reports and higher replay limits.
What's included in the free tier
- Free forever plan with no credit card required.
- Up to 1M monthly events included.
- Up to 5 saved reports per seat.
- 10K monthly session replays included.
- Unlimited seats included.
See Mixpanel pricing for current limits.
Paid plans
Growth
- monthly events
- 1M free, then $0.28 per 1K events
- saved reports
- Unlimited
- session replays
- 20K free / month
- Spark AI queries
- 60 queries / month
- Unlimited reports
- Cohorts
- Integrations
- Templates
- Spark AI query builder
- 20K monthly session replays free
Enterprise
- monthly events
- Unlimited
- session replays
- 20K free / month, customizable
- Spark AI queries
- 300 queries / month
- Unlimited monthly events
- Advanced analytics
- Data governance and security
- Premium support
- Custom pricing & terms
Pricing extracted from Mixpanel's pricing page. Always verify current pricing before committing.
