Mixpanel

Mixpanel is a leading digital analytics platform designed to help businesses turn data into actionable insights. With intuitive dashboards and self-serve analytics, Mixpanel empowers teams across organizations to access, analyze, and act on data without requiring SQL or advanced analytics expertise.

The platform unifies qualitative and quantitative data, enabling users to connect business metrics with product data for a comprehensive understanding of customer journeys and product impact. Mixpanel’s native data warehouse connectors and SDKs allow seamless integration with existing tech stacks, ensuring all key metrics are accessible in one place.

• Product Analytics: Measure and optimize product performance with real-time insights.
• Session Replay: Watch user journeys to understand behavior and improve experiences.
• Warehouse Connectors: Sync trusted data from your data warehouse for democratized analysis.
• Integrations: Connect with a wide range of tools and CDPs to streamline analytics workflows.
• Security & Privacy: Robust features to protect customer data and ensure compliance.

Mixpanel serves a diverse range of industries, including finance, media, B2B, ecommerce, and healthcare, and supports organizations of all sizes—from startups to enterprises. Over 20,000 companies rely on Mixpanel to accelerate growth, measure marketing impact, and empower teams with data-driven decision-making.