About
RevenueCat is a subscription management platform that helps app businesses power purchases, manage customer data, and grow revenue across iOS, Android, Smart TV, and the web.
It provides a unified backend for in-app purchases and web billing, along with tools for paywalls, experiments, targeting, analytics, customer management, and retention workflows. The platform is designed to reduce engineering overhead while giving product, marketing, support, and data teams a shared source of truth for subscription revenue and customer behavior.
- Unified subscription backend and purchase infrastructure
- Cross-platform support for mobile, web, and Smart TV transactions
- Paywalls, A/B testing, targeting, and web-to-app funnels
- Charts, analytics, customer insights, and data exports
- Support and retention tools such as customer center and refund handling
- Integrations, APIs, SDKs, and compliance-focused infrastructure
Free Tier Value
RevenueCat’s free tier is effectively the full product until the customer reaches $2,500 in monthly tracked revenue, and the paid usage rate is 1% above that threshold. At the threshold, the equivalent monthly cost is about $25 ($2,500 × 1%), so the free tier is worth about $25/month; compared with the paid Growth plan, the free tier has ~100% feature access but only up to the revenue cap, so a practical buyer-value estimate stays near the threshold cost. Credit-card friction is low because a card is optional at sign-up, but some parts become unavailable if no card is added after the cap, so feature parity is high but not perfectly unbounded.
What's included in the free tier
- Access to all RevenueCat features from day one, free until $2.5K MTR.
- Up to $2.5K in monthly tracked revenue before charges apply.
- 1% fee on monthly tracked revenue above $2.5K.
- Optional credit card at sign-up; not required to start.
- Some product parts become unavailable if no card is added after $2.5K MTR.
See RevenueCat pricing for current limits.
Paid plans
Growth
- monthly tracked revenue threshold
- $2,500
- fee above threshold
- 1% of tracked revenue
- All RevenueCat features included
- All data in one place
- Paywalls, web-to-app funnels, and A/B testing
- Unified subscription backend
- Integrations and analytics
- Customer support tools
- Daily payouts
- Web billing / web purchase button
Enterprise
- Custom pricing and usage
- Volume discounts
- Flexible tracking configurations
- Dedicated support
- Custom SLAs
- High-volume app support
Pricing extracted from RevenueCat's pricing page. Always verify current pricing before committing.
