Yes, Klaviyo has a permanent free tier alongside its paid plans. The free plan includes up to 250 active profiles for marketing contacts, 500 email sends per month, and 150 mobile message credits per month. FreeTier.co estimates the free tier at about $20/mo.
About
Klaviyo is a B2C CRM and marketing automation platform built to help brands unify customer data and activate it across email, SMS, WhatsApp, mobile push, and related channels. It combines messaging, analytics, and AI-driven workflows so teams can create personalized campaigns, automate customer journeys, and measure revenue impact from one platform.
The platform is designed for ecommerce and other relationship-driven businesses that want to connect data from their store, apps, and integrations into a single customer view. It also includes service tools, reporting, segmentation, and a broad app marketplace to support end-to-end customer engagement.
- Email marketing and automation
- SMS, WhatsApp, and mobile push messaging
- Customer data platform and segmentation
- Analytics, reporting, and revenue attribution
- AI agents and campaign creation tools
- Service features such as Customer Hub and Helpdesk
- 350+ integrations and developer APIs
Free Tier Value
This free tier is genuinely usable, but it is tightly capped at 250 active profiles and 500 email sends per month, so its practical value is well below the cheapest paid plan. The entry paid plan starts around $20/month, and the free offering gives a meaningful starter slice of that capability plus limited SMS credit and support for the first 60 days, so about $20/month is a fair buyer-side estimate. A credit card is not called out as required, and the plan is perpetual as long as the usage caps are respected.
What's included in the free tier
Verified
- Up to 250 active profiles for marketing contacts.
- 500 email sends per month.
- 150 mobile message credits per month.
- Customer Hub access with a basic self-service portal.
- Built-in reporting and dashboards.
- Email support for the first 60 days.
- Basic email templates and drag-and-drop editor.
- AI-powered subject line generator.
- Marketing Agent for campaign creation.
- Basic customer segmentation.
- Contact and list growth tracking.
- Revenue attribution for campaigns.
- Email campaign performance metrics.
- Engagement and click-through rate tracking.
- Basic ticket management in Helpdesk.
- Personalized macros in Helpdesk.
- Support for multiple agents in Helpdesk.
- Shared email inbox in Helpdesk.
- Klaviyo Academy courses.
- Klaviyo Community access.
- Help Center and documentation access.
- Getting started guides and tutorials.
- Product updates and release notes.
See Klaviyo pricing for current limits.
Paid plans
Marketing
- active profiles
- 500
- email sends/month
- 5,000
- mobile messages/month
- $10 included
- Email marketing
- SMS marketing
- Automation
- Segmentation
- Reporting
Marketing
- active profiles
- 1,500
- email sends/month
- 15,000
- mobile messages/month
- $15 included
- Email marketing
- SMS marketing
- Automation
- Segmentation
- Reporting
Marketing
- active profiles
- 2,500
- email sends/month
- 25,000
- mobile messages/month
- $20 included
- Email marketing
- SMS marketing
- Automation
- Segmentation
- Reporting
Marketing
- active profiles
- 5,000
- email sends/month
- 50,000
- mobile messages/month
- $25 included
- Email marketing
- SMS marketing
- Automation
- Segmentation
- Reporting
Marketing
- active profiles
- 10,000
- email sends/month
- 75,000
- mobile messages/month
- $30 included
- Email marketing
- SMS marketing
- Automation
- Segmentation
- Reporting
Marketing
- active profiles
- 15,000
- email sends/month
- 100,000
- mobile messages/month
- $35 included
- Email marketing
- SMS marketing
- Automation
- Segmentation
- Reporting
Pricing extracted from Klaviyo's pricing page. Always verify current pricing before committing.
Common questions
Is Klaviyo free forever?
Yes. Klaviyo has a permanent free tier alongside its paid plans, though the allowance typically resets each month.
What happens when you exceed Klaviyo's free tier?
You move to a paid plan. Klaviyo's cheapest paid plan is Marketing at $20 / month.
What is Klaviyo's free tier worth?
Klaviyo's free tier is worth about $20 per month. That maps to an FTV score of 53/100. The FTV score is explained at freetier.co/ftv.
