About
Klaviyo is a B2C CRM and marketing automation platform built to help brands unify customer data and activate it across email, SMS, WhatsApp, mobile push, and related channels. It combines messaging, analytics, and AI-driven workflows so teams can create personalized campaigns, automate customer journeys, and measure revenue impact from one platform.
The platform is designed for ecommerce and other relationship-driven businesses that want to connect data from their store, apps, and integrations into a single customer view. It also includes service tools, reporting, segmentation, and a broad app marketplace to support end-to-end customer engagement.
- Email marketing and automation
- SMS, WhatsApp, and mobile push messaging
- Customer data platform and segmentation
- Analytics, reporting, and revenue attribution
- AI agents and campaign creation tools
- Service features such as Customer Hub and Helpdesk
- 350+ integrations and developer APIs
Free Tier Value
The pricing page explicitly shows a Free plan with capped recurring limits: up to 250 profiles, 500 emails/month, and 150 mobile message credits/month, plus Customer Hub, reporting, and email support for 60 days. Because the page does not expose concrete dollar prices for the cheapest paid tiers, I cannot conservatively prorate the free caps into a monthly dollar value without fabricating a paid rate. So the free_tier_value_usd_per_month is set to null, while feature parity is estimated at 70% since core marketing/service/reporting features are included but scale and paid-tier support are gated.
What's included in the free tier
- Up to 250 active profiles for marketing contacts.
- 500 email sends per month.
- 150 mobile message credits per month.
- Customer Hub access with a basic self-service portal.
- Built-in reporting and dashboards.
- Email support for the first 60 days.
- Basic email templates and drag-and-drop editor.
- AI-powered subject line generator.
- Marketing Agent for campaign creation.
- Basic customer segmentation.
- Contact and list growth tracking.
- Revenue attribution for campaigns.
- Email campaign performance metrics.
- Engagement and click-through rate tracking.
- Basic ticket management in Helpdesk.
- Personalized macros in Helpdesk.
- Support for multiple agents in Helpdesk.
- Shared email inbox in Helpdesk.
- Klaviyo Academy courses.
- Klaviyo Community access.
- Help Center and documentation access.
- Getting started guides and tutorials.
- Product updates and release notes.
See Klaviyo pricing for current limits.
Paid plans
Marketing Data + Analytics
- Paid marketing automation and analytics tier
- Scales beyond free profile/send limits
- Includes advanced platform capabilities beyond free plan
Service
- Paid customer service tier
- Expands on Customer Hub and Helpdesk
- Includes service capabilities beyond free plan
Professional Services
- Implementation and advisory services
- Add-on services for paid customers
Enterprise
- Custom enterprise plan
- Enhanced support and scale
- Advanced commercial terms
Pricing extracted from Klaviyo's pricing page. Always verify current pricing before committing.
