Where Trackingplan's free tier stops
Trackingplan Trackingplan's free tier covers up to 10,000 monthly visitors monitored, 1 seat, and 1 environment. It also includes 24/7 automatic error detection, a marketing pixels report, and monitoring for web, iOS, Android, and backend. The limit that most often pushes builders away is not feature access, but the small usage envelope around traffic, collaboration, and environment count. Once a project needs broader coverage or more people involved, the free plan ends and you need a different free tier or a paid upgrade.
Switch table
| Trackingplan | Sentry | Embrace | highlight.io | GlitchTip | Better Stack | Cronitor | |
|---|---|---|---|---|---|---|---|
| monthly visitors | 10,000 monthly visitors | Unknown | Unknown | Unknown | Unknown | Unknown | Unknown |
| seats | 1 seat | 1 user account | 5 users | 15 seats | Unlimited team members | Unknown | 1 dashboard user |
| environments | 1 environment | Unknown | Unknown | Unknown | Unknown | Unknown | Multiple environments included |
| events per month | Unknown | 50k errors/mo included | Unknown | Unknown | 1,000 events/month | 100,000 exceptions/month | First 100,000 RUM events free |
| monitors | Unknown | Unknown | Unknown | Unknown | Unknown | 10 monitors and heartbeats | 5 monitors |
| sessions | Unknown | Unknown | 1 million sessions/year | 500 monthly sessions | Unknown | 5,000 session replays | First 100,000 RUM events free |
| Card required | - | No | No | No | No | No | No |
| First paid tier | - | team $26/mo | Pro $80/mo | Pay-as-you-go starts at $50/mo | Small $15/mo | Responder $34 per license per month | Business varies by usage |
The alternatives
Sentry
FTV 56 / 100Sentry's free tier includes one user account, error monitoring and tracing, email alerts, and 10 custom dashboards. That makes it a useful free option if your main need is developer-focused issue tracking with alerting and dashboarding rather than analytics-specific monitoring. It is strongest on debugging workflow and operational visibility for application errors. It falls short of Trackingplan on analytics, ads, consent, privacy monitoring, and on support for web, iOS, Android, and backend tracking in the same product framing. Switch if your main pain is app errors and traces, not event and tag governance.
- Beats Trackingplan: Developer error monitoring and tracing
- Falls short: Analytics, ads, consent, and privacy monitoring
- Who should switch: Switch to Sentry if your primary goal is debugging application errors with alerts and dashboards.
Embrace
FTV 62 / 100Embrace's free tier gives you up to 1 million sessions per year, up to 5 users, errors and crashes, basic performance monitoring, basic dashboards and alerting, and 3 days of events data retention. It is a better free fit when you need more room for user sessions and a larger starter team than Trackingplan allows. It falls short on Trackingplan's analytics and tagging focus, and it does not present the same kind of web, app, ads, and privacy monitoring breadth. Choose it if you want a free mobile and web observability layer with more collaboration headroom.
- Beats Trackingplan: User sessions and team size
- Falls short: Analytics and tag/privacy monitoring breadth
- Who should switch: Switch to Embrace if you need session-heavy mobile or web observability with room for more users.
highlight.io
FTV 54 / 100highlight.io's free tier includes 500 monthly sessions for session replay, AI error grouping, and up to 15 seats. That is the strongest free collaboration ceiling in this set, so it suits teams that want many people inside the tool without paying early. It is weaker than Trackingplan on monitored traffic volume, and its free offer is centered on replay and error organization rather than analytics, ads, consent, or privacy monitoring. Move to it if your biggest constraint is team access and you can live with a smaller free usage envelope.
- Beats Trackingplan: Team seats
- Falls short: Monitored traffic volume
- Who should switch: Switch to highlight.io if many teammates need access and session replay matters more than analytics coverage.
GlitchTip
FTV 44 / 100GlitchTip's free tier includes up to 1,000 events per month, error tracking, unlimited projects, and unlimited team members. It is a good free option for teams that need broad project and collaborator limits and can stay within a low event volume. It falls short of Trackingplan on visitor volume and on the wider analytics and privacy monitoring scope. If your use case is mostly application error tracking across many projects and people, GlitchTip gives you more structural freedom before paying.
- Beats Trackingplan: Unlimited projects and unlimited team members
- Falls short: Monthly event volume and analytics-focused monitoring
- Who should switch: Switch to GlitchTip if you need error tracking across many projects and collaborators on a tight budget.
Better Stack
FTV 49 / 100Better Stack's free tier includes 10 monitors and heartbeats, Slack and email alerts, 100,000 exceptions per month, 5,000 session replays, 3 GB each of logs, metrics, web events, and traces for 3 days, plus one status page. It offers the broadest mix of observability signals in the free set, which makes it appealing if you want one place for incidents, logs, metrics, replays, and uptime. It falls short of Trackingplan on analytics-tag and consent/privacy specifics. Use it when your free-tier priority is general observability breadth rather than tracking-plan governance.
- Beats Trackingplan: Observability signal breadth
- Falls short: Analytics, ads, consent, and privacy-specific monitoring
- Who should switch: Switch to Better Stack if you want a broad observability suite with alerts, logs, metrics, traces, and a status page.
Cronitor
FTV 46 / 100Cronitor's free tier includes 5 monitors, email and Slack alerts, a basic status page, cron monitoring, heartbeat monitoring, website and API monitoring, the first 100,000 RUM events, one dashboard user, multiple environments, and several notification channels. It is the best fit when you need a developer-friendly monitoring stack with real user monitoring and status communication in one free plan. It falls short of Trackingplan on the analytics, pixels, consent, and privacy monitoring side. Pick it if uptime, jobs, and lightweight RUM matter more than tracking-plan governance.
- Beats Trackingplan: Monitor count and monitoring-type variety
- Falls short: Analytics and privacy/governance monitoring
- Who should switch: Switch to Cronitor if you need free uptime, cron, heartbeat, and RUM monitoring with status pages.
Two quick picks
Better Stack
Better Stack is the closest drop-in for teams that want a broad observability workflow, alerts, and status pages without moving to a very different product shape. It is the easiest switch if you are replacing Trackingplan with something that still watches systems continuously.
GlitchTip
GlitchTip gives the most free headroom on collaboration and project structure because it allows unlimited projects and unlimited team members, even though its event cap is low. For teams that need many people involved before paying, that is the widest free organizational room.
Frequently asked questions
Which alternative gives the most free seats?
highlight.io gives up to 15 seats on its free tier, which is the highest seat allowance in this set.
Which alternative has the largest free visitor or session allowance?
Embrace is the biggest on session volume with up to 1 million sessions per year, while Trackingplan is capped at 10,000 monthly visitors.
Which option is best if I only care about error tracking?
Sentry and GlitchTip are the most direct fits. Sentry is better for tracing and dashboards, while GlitchTip is better if you want unlimited projects and team members on the free tier.
Do any of these free tiers avoid a credit card requirement?
Trackingplan and GlitchTip say no card is required. For Sentry, Embrace, highlight.io, Better Stack, and Cronitor, the credit-card requirement is not waived in the provided data.
Bottom line
For the most common case, Better Stack is the best alternative to try first. It keeps a broad observability setup free, with monitors, alerts, logs, metrics, traces, session replays, and a status page, so it maps well to teams that have outgrown Trackingplan's small visitor and seat limits. If your main issue is not analytics governance but needing a wider free monitoring stack, it is the strongest next step.
Read the full listing for Trackingplan. Scores use the FTV methodology at /ftv. Browse more alternatives on /alternatives, or head-to-head comparisons on /compare.