Quick answer
Apstal - Apstal wins for most readers who want a genuinely free, ongoing analytics tool, while Rybbit wins if you want a cheaper paid path with simpler flat pricing and more generous team and site limits once you leave the trial.
How the free tiers compare
These products solve the same problem but differ in how you get started and where the ceiling is. Apstal has the stronger free tier because it is perpetual, requires no credit card, and includes meaningful analytics plus session replays, AI queries, and 100K events per month. Its tradeoff is that the free plan is capped more tightly on websites, replay retention, and AI compute, and the next paid step jumps to $48/month. Rybbit is more like a short evaluation funnel: a 7-day free trial with good coverage, then a lower-cost Standard plan at $13/month and a Pro plan at $26/month. It is the better value if you know you will pay and want lower entry pricing, especially for multiple teammates or more websites.
Apstal vs Rybbit free tier, side by side
| ApstalFTV 65 | RybbitFTV 34 | |
|---|---|---|
| Free access typeApstal is ongoing; Rybbit is time-limited. | Perpetual free tier | 7-day free trial |
| Credit card requiredBoth inputs explicitly say ftv_no_cc_required is true. | No card required | No card required |
| Free monthly usageDifferent usage units, so this is not a direct apples-to-apples quota. | 100,000 events | 100,000 pageviews |
| Websites on free planRybbit is more generous here. | 1 website | Up to 5 websites |
| Team members on free planApstal input does not provide a free-team-member quota. | Not specified | Up to 3 team members |
| Session replay retention on free planRybbit free-trial feature list mentions session replay in the product description, but the free-tier items do not give a retention limit. | 24 hours | Included on paid Pro, not listed on free trial items |
| AI access on free planApstal explicitly includes AI; Rybbit free-tier items do not mention AI. | SQL AI Agent + MCP included | Not specified |
| Starting paid price after freeRybbit has the lower entry price. | Premium - $48/month | Standard - $13/month |
After you outgrow the free tier
Apstal moves from a perpetual free tier to a flat Premium plan at $48/month, with an Enterprise option listed at $90/month and contact-sales style terms. Rybbit starts with a 7-day trial, then a cheaper flat Standard plan at $13/month and a Pro plan at $26/month, with Enterprise custom. For most small teams, Rybbit is cheaper once paid. Apstal costs more, but its free tier is much more usable long term. Both are flat-priced in the public plans provided, so there is no usage-based math to work out from the input.
Cost at real usage
| Usage | Apstal | Rybbit |
|---|---|---|
| 1 website, 100k events/pageviews per monthRybbit is described as a free trial with a free starting point shown on signup, but the input does not specify the duration or permanent free limits beyond the trial language. | Free (within tier) | Free (within trial or free starting point shown in signup flow) |
| 5 websites, 3 team membersRybbit Standard includes up to 5 websites and 3 team members. | Needs paid plan | $13/month |
| Unlimited websites and unlimited team membersRybbit Pro includes unlimited websites and unlimited team members. | Needs paid plan | $26/month |
| Higher-volume analytics beyond the free capApstal free is capped at 100K events and 1 website; Rybbit’s paid tiers are structured around pageviews and feature access. | $48/month | $13/month or $26/month depending on website/team needs |
Estimates, not quotes. Usage-based rates change - verify with the vendor's pricing page before committing.
When to pick each one
Pick Apstal when…
- You want a free analytics tool you can keep using without a time limit.
- You need cookie-free web analytics plus session replays, funnels, heatmaps, and AI-assisted queries on the free plan.
- You are a solo builder or small site owner and 1 website is enough for now.
- You want 100,000 events per month before paying anything.
- You do not want to enter a credit card just to test or use the product.
Pick Rybbit when…
- You are okay with a 7-day trial and expect to move to a paid plan quickly.
- You want the cheapest ongoing paid option, and $13/month is attractive.
- You manage up to 5 websites or 3 team members on the entry plan.
- You want session replays and longer retention, and you are comfortable paying $26/month for Pro.
- You expect to scale pageviews and want a flat plan structure instead of a higher starting price.
Bottom line
For the common builder who wants to try analytics without risk and keep using it for free, Apstal is the better pick because it is perpetual and includes real functionality, not just a demo window. If you already know you will pay soon and want the cheapest straightforward plan, Rybbit is better value at $13/month and $26/month. The tradeoff is simple: Apstal gives you a stronger free base, while Rybbit gives you a lower-cost paid ladder.
Read the full listings: Apstal and Rybbit. Scores use the FTV methodology at /ftv. Browse more head-to-heads on /compare, or see the top-ranked free tiers on /top.