About
Apstal is a web analytics platform with cookie-free tracking, session replays, funnels, heatmaps, error monitoring, and an AI analyst interface. It collects events through a privacy-first script, supports WebSocket-based adblock-resistant delivery with HTTP fallback, and exposes dashboards plus conversational queries in plain English or voice.
The free plan includes 100,000 events per month, 24-hour session replay retention, 15 analytics views, one website, and access to the SQL AI Agent plus MCP integration. It is positioned for teams that want analytics data in the browser without cookies or third-party dependencies, with GDPR and CCPA compliance claims and no credit card required to start.
- 100,000 events per month
- 24-hour session replay retention
- 15 analytics views
- One website included
- SQL AI Agent plus MCP
- Funnels, retention, and paths
- Adblock-resistant cookie-free tracking
- Core Web Vitals and JS error monitoring
Free Tier Value
This free tier is genuinely usable and perpetual: it includes the AI agent, 100K events per month, replays, funnels, and core analytics with no credit card required. The cheapest paid plan is Premium at $48/month, and the free plan appears to deliver roughly half of that practical value because it keeps most core features but caps events, replay retention, websites, and AI capacity, so about $24/month is a fair estimate.
What's included in the free tier
- AI agent with SQL AI Agent + MCP for plain-English analytics questions.
- 100K events per month.
- Session replays with 24-hour retention.
- 15 analytics views.
- Web, product, and behavior analytics.
- Funnels, retention, and path analysis.
- Core Web Vitals monitoring.
- JavaScript error monitoring.
- Adblock-resistant tracking.
- 9 audience dimensions.
- 1 website included.
See Apstal pricing for current limits.
Paid plans
Premium
- events per month
- 450K
- AI compute per day
- 500
- websites
- 5
- session replay retention
- 30 days
- Voice AI Agent
- Advanced analytics
- Full AI access
- Session replays (30d) & UX insights
- Priority AI responses
- 5 websites
Enterprise
- events per month
- 450K-5M
- AI compute per day
- 4,500
- websites
- 20+
- Bring your own API key
- Custom AI compute
- Everything in Premium
- 20+ websites
- Revenue & e-commerce tracking
- AI Conversion Optimizer
- Priority direct support
Pricing extracted from Apstal's pricing page. Always verify current pricing before committing.
