When is Brevo the better choice?

You want a no-card free account for marketing campaigns and contact management. You need one tool that can cover email plus CRM-style engagement workflows. You plan to grow into automations, segmentation, landing pages, or multi-channel marketing. You care more about a marketer-facing interface than a developer-first API workflow.

When is Resend the better choice?

You are building product email into an app and want API, SMTP, and SDKs first. You need React Email, webhooks, tracking, and scheduled or batch sends out of the box. You want a small free tier for development, testing, or early production sending. You prefer a usage-based upgrade path with a low-cost first paid tier. You expect to manage email from code rather than from a campaign UI.

Brevo vs Resend: Free Tier Comparison

Q: How much does Brevo cost after the free tier?

Starter - From 5,000 emails per month. Brevo uses tiered pricing that starts with Starter at from 5,000 emails per month, then moves to Standard, then sales-led Professional at from 150,000 emails per month, then Enterprise. The supplied pricing does not give dollar amounts, so the main point is the step-up in volume and features. Resend is usage-based: Pro is $20/mo for 50,000 emails/month with $0.90 per 1,000 extra emails, then Scale is $90/mo for 100,000 emails/month with the same overage rate, then Enterprise is custom. For small teams, Resend has the clearer and cheaper entry point because the first paid tier is explicit and low.

Q: How much does Resend cost after the free tier?

Pro - $20 / mo. Brevo uses tiered pricing that starts with Starter at from 5,000 emails per month, then moves to Standard, then sales-led Professional at from 150,000 emails per month, then Enterprise. The supplied pricing does not give dollar amounts, so the main point is the step-up in volume and features. Resend is usage-based: Pro is $20/mo for 50,000 emails/month with $0.90 per 1,000 extra emails, then Scale is $90/mo for 100,000 emails/month with the same overage rate, then Enterprise is custom. For small teams, Resend has the clearer and cheaper entry point because the first paid tier is explicit and low.

Quick answer

Resend - Resend wins for most builders who want to ship email from code, while Brevo wins if you want a broader marketing suite with a softer free-plan ramp.

How the free tiers compare

Brevo and Resend both start free, but they solve different jobs. Brevo is a customer engagement platform first: contacts, campaigns, automation, CRM-style workflows, and multiple channels live under one roof. Its free tier is more about trying the platform than running serious volume, with 300 emails per day after approval and a no-card signup. Resend is narrower and more developer-oriented: API, SMTP, SDKs, React Email, tracking, webhooks, and domain auth. The free plan is small, but it is built for integration work rather than campaign management. The big difference after free is also clear: Brevo jumps to higher-volume marketing tiers and then sales-led plans, while Resend uses a straightforward usage-based ladder with a low paid entry point and explicit overage pricing. If you need a marketing stack, Brevo fits better. If you need an email service inside an app, Resend is the cleaner choice.

Brevo vs Resend free tier, side by side

	BrevoFTV 63	ResendFTV 30
Free email capBrevo’s limit is day-based; Resend lists both monthly and daily caps.	300 emails/day after approval	3,000 emails/month and 100/day
Free credit card requiredOnly state this because the field is explicitly present.	No	Yes
Custom domainBrevo’s provided free-tier facts do not list a domain quota.	Not specified	1 custom domain
Automation runsOnly Resend includes this in the supplied free-tier items.	Not specified	10,000
Data retentionBrevo’s free-tier note applies to transactional email logs.	Unlimited log retention for transactional email	30 days

After you outgrow the free tier

Brevo uses tiered pricing that starts with Starter at from 5,000 emails per month, then moves to Standard, then sales-led Professional at from 150,000 emails per month, then Enterprise. The supplied pricing does not give dollar amounts, so the main point is the step-up in volume and features. Resend is usage-based: Pro is $20/mo for 50,000 emails/month with $0.90 per 1,000 extra emails, then Scale is $90/mo for 100,000 emails/month with the same overage rate, then Enterprise is custom. For small teams, Resend has the clearer and cheaper entry point because the first paid tier is explicit and low.

Brevo next stepStarter - From 5,000 emails per monthTiered

Resend next stepPro - $20 / moUsage-based

Cost at real usage

Usage	Brevo	Resend
5,000 emails/monthResend Pro includes 50,000 emails/month, so 5,000 sits inside the included volume.	Starter - price not provided	$20/mo
50,000 emails/monthResend Pro includes 50,000 emails/month.	Starter/Standard/Professional pricing not provided	$20/mo
100,000 emails/monthResend Scale includes 100,000 emails/month. Brevo Professional starts from 150,000 emails/month, but no dollar price is supplied.	Professional - talk to sales	$90/mo
120,000 emails/monthResend Scale covers 100,000 emails/month, then extra emails are $0.90 per 1,000. The extra 20,000 emails add about $18.	Professional - talk to sales	$108/mo est.

Estimates, not quotes. Usage-based rates change - verify with the vendor's pricing page before committing.

When to pick each one

Pick Brevo when…

You want a no-card free account for marketing campaigns and contact management.
You need one tool that can cover email plus CRM-style engagement workflows.
You plan to grow into automations, segmentation, landing pages, or multi-channel marketing.
You care more about a marketer-facing interface than a developer-first API workflow.

Pick Resend when…

You are building product email into an app and want API, SMTP, and SDKs first.
You need React Email, webhooks, tracking, and scheduled or batch sends out of the box.
You want a small free tier for development, testing, or early production sending.
You prefer a usage-based upgrade path with a low-cost first paid tier.
You expect to manage email from code rather than from a campaign UI.

Bottom line

For the most common builder use case, Resend is the better pick: it is easier to start with, easier to reason about as usage grows, and better aligned with sending email from an app. Brevo is the better choice if your free-tier decision is really about picking a marketing platform, because it gives you contacts, campaigns, and automation in a broader suite. If you are choosing strictly on free-tier fit for a developer workflow, Resend is the cleaner winner.

Read the full listings: Brevo and Resend. Scores use the FTV methodology at /ftv. Browse more head-to-heads on /compare, or see the top-ranked free tiers on /top.