About

Brevo is an AI-powered customer platform for marketing, sales, CRM, and customer engagement. It brings together email marketing, SMS, WhatsApp, push notifications, live chat, chatbot, transactional messaging, and loyalty tools in a single platform.

The platform is designed to help businesses launch campaigns, automate customer journeys, manage contacts, and personalize communication across channels. It also includes integrations, analytics, and AI-assisted features to support growth from small business use cases through enterprise workflows.

  • Multichannel marketing automation across email, SMS, WhatsApp, and push
  • CRM and sales tools for pipelines, contact management, and deal workflows
  • Transactional messaging via email, SMS, WhatsApp, SMTP, and API
  • Customer loyalty, chat, chatbot, and mobile wallet capabilities
  • AI features for content generation, segmentation, send-time optimization, and data analysis
  • 150+ integrations with popular ecommerce, CMS, CRM, and automation tools

Free Tier Value

63
FTV score
Credit card Not required
Feature parity 100%

Brevo’s pricing page explicitly says “Free forever, no credit card needed,” and the FAQ repeats that no credit card is required to sign up. The free tier is capped, not unbounded: users can create campaigns, manage contacts, and send up to 300 emails/day after approval, while paid plans start at Starter with 5,000 emails/month and additional features. Because the page does not provide a concrete free-credit or free-trial offer, those fields are null; the free-tier value is also null since the free plan is not a simple prorated subset of a paid quota and no direct paid-equivalent price is shown for the free cap.

What's included in the free tier

  • Free account creation without a credit card.
  • Upload and manage contacts in the free plan.
  • Create campaigns in the free plan.
  • Send up to 300 emails per day after account approval.
  • Access transactional email features on all plans, including the free plan.
  • Use RESTful APIs for transactional email.
  • Use SMTP for transactional email.
  • Use outbound webhooks for transactional email.
  • Benefit from unlimited log retention for transactional email.

Paid plans

Starter

Tiered pricing
From 5,000 emails per month
emails per month
from 5,000
  • Email & SMS
  • Drag & Drop email editor
  • Email templates
  • AI content generator
  • Advanced segmentation
  • Forms
  • Basic reporting & analytics
  • Email support

Standard

Tiered pricing
Everything in Starter, plus
landing pages
1 included
  • Marketing automation
  • A/B testing
  • Advanced email reporting
  • AI send time optimization
  • Web & event tracking
  • Landing pages
  • No Brevo logo

Professional

Contact sales
Talk to sales
emails per month
from 150,000
seats
10 included
deliverability specialist support
3 hours per year included
  • From 150,000 emails per month
  • Additional marketing channels
  • Multi-user access
  • Contact scoring
  • Advanced ecommerce features
  • AI segmentation
  • AI Data Analyst
  • Phone support

Enterprise

Contact sales
Custom price
  • Multi-account management
  • Custom objects
  • Brevo Mobile Wallet
  • Custom loyalty engine
  • Custom data integrations
  • Dedicated IP
  • SSO & SAML
  • Tailored onboarding

Pricing extracted from Brevo's pricing page. Always verify current pricing before committing.