About
Buttondown is a hosted email newsletter platform for creating, sending, and managing mailing lists. It provides a markdown or rich text editor, custom-domain sending, hosted newsletter archives, paid subscriptions, analytics, automations, personalizations, RSS-to-email support, attachments, comments and surveys, team collaboration, and an API.
The pricing page states that the first 100 subscribers are free. The free offering includes the editor, custom-domain sending, hosted archives, and privacy-first handling, while many advanced features are available as paid add-ons. It is aimed at creators and businesses that want a newsletter backend with migration help and integrations rather than a general-purpose marketing suite.
- First 100 subscribers free
- Markdown and rich text editor
- Custom-domain sending support
- Hosted newsletter archives
- Privacy-first newsletter hosting
- Paid subscriptions add-on
- Automation and personalization add-ons
- API and integrations support
Free Tier Value
The pricing page states that Buttondown is “Absolutely nothing for your first 100 subscribers,” with included features: rich text or markdown editor, custom domain sending, hosted newsletter archives, and privacy-first handling. Because this is a capped free tier, I valued it conservatively at $0/month since the page does not specify a paid plan price tied to the first 100-subscriber cap or any concrete overage/proration formula. The cheapest explicit paid add-ons shown are $9/month, but they are optional features rather than the base plan, so they are not used to compute a free-tier monthly value.
What's included in the free tier
- Absolutely nothing for your first 100 subscribers.
- Rich text or markdown editor.
- Send from a custom domain.
- Hosted newsletter archives.
- Privacy-first newsletter handling.
See Buttondown pricing for current limits.
Paid plans
Tagging & segmentation
- Tagging & segmentation
Paid subscriptions
- Paid subscriptions
Comments and surveys
- Comments and surveys
Analytics
- Analytics
RSS-to-email support
- RSS-to-email support
Email attachments
- Email attachments
Pricing extracted from Buttondown's pricing page. Always verify current pricing before committing.
