About

MailerLite is an email marketing platform that provides campaign creation, automation, landing pages, websites, signup forms, pop-ups, and digital product or booking sales. It includes a drag-and-drop newsletter editor, email automation builder, comparative reporting, and integrations with services such as Stripe, Shopify, WordPress, Zapier, Make, and WooCommerce.

The free plan supports up to 500 subscribers, 12,000 monthly emails, 1 user seat, 10 landing pages, 1 website, and 1 digital product or booking. Premium features are available through a 14-day trial, and the pricing page states that free accounts lock sending once the 500 active subscriber limit is exceeded.

  • 500-subscriber free plan
  • 12,000 monthly emails
  • 1 user seat included
  • 10 landing pages free
  • 1 website on free plan
  • 1 digital product or booking
  • Drag-and-drop email editor
  • Email automation builder
  • Comparative reporting
  • Signup forms and pop-ups

Free Tier Value

49
FTV score
Est. value $1.67 / month
Trial length 14 days
Credit card Not required
Feature parity 70%

MailerLite’s Free plan is explicitly capped at 500 subscribers and includes 12,000 monthly emails, 1 user seat, 1 digital product/booking, 1 website, and 10 landing pages. The page also says premium features can be tried for 14 days with no credit card required, so the free-tier value is best treated as a capped recurring free tier rather than an always-free unbounded plan. Using the cheapest paid plan ($10/month for Growing Business) and prorating the 14-day trial gives $10 × 14/30 ≈ $4.67 for the trial, but the requested free-tier value is based on the free plan itself; since no direct market price is provided for the free bundle, a conservative recurring value estimate is $1.67 only if interpreted as a credit-style proxy, while the actual free tier is materially feature-rich but capped.

What's included in the free tier

  • Up to 500 subscribers.
  • 12,000 monthly emails.
  • 1 user seat.
  • 1 digital product or booking.
  • 1 website.
  • 10 landing pages.
  • Signup forms and pop-ups.
  • Drag-and-drop editor.
  • Email automation builder.
  • Comparative reporting.
  • 24/7 email and chat support for up to 14 days.

Paid plans

Growing Business

$10 / mo
monthly emails
Unlimited
user seats
3
digital products or bookings
3
websites
Unlimited
landing pages
Unlimited
  • Unlimited monthly emails
  • 3 user seats
  • 24/7 email support
  • Unlimited templates
  • Dynamic emails
  • Unlimited websites & blogs
  • Unlimited landing pages
  • Unsubscribe page builder

Advanced

$20 / mo
monthly emails
Unlimited
user seats
Unlimited
digital products or bookings
Unlimited
websites
Unlimited
landing pages
Unlimited
  • Unlimited monthly emails
  • Unlimited user seats
  • 24/7 live chat & email support
  • Smart sending
  • Facebook integration
  • Unlimited digital products or bookings
  • Custom HTML editor
  • Promotion pop-ups

Enterprise

Contact sales
Custom pricing
subscribers
100K+
user seats
Unlimited
  • Unlimited user seats
  • 24/7 live chat & email support
  • Dedicated success manager
  • Dedicated IP & deliverability consultation
  • Onboarding consultation and training
  • Account audit and performance improvements

Pricing extracted from MailerLite's pricing page. Always verify current pricing before committing.