About
Loops is an email platform built for product, marketing, and transactional messaging in one place. It helps teams send lifecycle emails, campaigns, and system-driven messages while keeping email design, audience data, and automation connected to the product.
The platform is designed for developer-led teams that want to manage contacts, events, segments, and integrations without stitching together multiple tools. It supports email creation, loop-based automation, experiments, and syncs with common app infrastructure so teams can keep messaging aligned with product usage.
- Product, marketing, and transactional email in a single platform
- Email design tools with reusable components and themes
- Developer-friendly APIs and SDKs for contacts and events
- Lifecycle automation with triggers, branching, and filters
- Segmentation, experiments, and integrations with modern app stacks
Free Tier Value
Loops’ free plan is explicitly capped at up to 4,000 sends/month and up to 1,000 stored subscribed contacts, with all features included and a branding footer. The page does not expose a concrete paid-plan price for the next tier; pricing is slider-based and custom, so there isn’t enough information to compute a conservative monthly dollar value for the free tier using a paid-plan anchor. No credit or trial is shown, and the page explicitly says no credit card is required to start.
What's included in the free tier
- Up to 4,000 sends per month.
- Up to 1,000 stored subscribed contacts.
- All features included.
- Loops branding footer included.
See Loops pricing for current limits.
Paid plans
Early Stage Plan
- subscribed contacts
- above 1,000
- email sends
- above 4,000/month
- team seats
- unlimited
- Pricing based on subscribed contacts synced to Loops
- Transactional email sending included at no additional charge
- All features included
- No team seat charges
Pricing extracted from Loops's pricing page. Always verify current pricing before committing.
