About
Lovable is an AI app builder that helps teams create apps and websites by chatting with AI. Users can start from an idea, screenshots, or documents, then watch the product come to life in real time as the system generates a working prototype.
The platform is designed to support rapid iteration from concept to deployment, with one-click publishing and a library of templates for common use cases such as portfolios, blogs, events, ecommerce, and internal tools. It also includes collaboration-oriented workflows and product resources for teams building digital experiences.
- AI-assisted app and website creation through natural language
- Real-time prototype generation and iterative refinement
- One-click deployment and publishing
- Template library for websites, apps, and business use cases
- Support for team-based building workflows
Free Tier Value
The pricing page shows a Free plan with capped usage, then Pro at $25/month and Business at $50/month; the free tier includes branding, basic usage, limited credits, lovable.app publishing, and Cloud + AI within limits. Because the page does not disclose a concrete free credit amount or a paid per-credit rate for the free tier, the conservative FTV per instructions is null rather than inferred. Feature parity is set to 50% since several core capabilities are clearly gated behind Pro (custom domains, remove badge, roles/permissions, more credits).
What's included in the free tier
- Access to the free plan with Lovable branding and basic usage.
- Limited credits for creating and using projects.
- Ability to build and publish on lovable.app domains.
- Access to Cloud + AI usage within free-tier limits.
See Lovable pricing for current limits.
Paid plans
Pro
- monthly credits
- 100
- daily credits
- 5
- monthly credits from daily cap
- 150
- 100 monthly credits
- 5 daily credits (up to 150/month)
- Usage-based Cloud + AI
- Credit rollovers
- On-demand credit top-ups
- Unlimited lovable.app domains
- Custom domains
- Remove the Lovable badge
Business
- monthly credits
- 100
- 100 monthly credits
- Internal publish
- SSO
- Team workspace
- Personal projects
- Design templates
- Role-based access
- Security center
Enterprise
- Volume-based credit pricing
- Dedicated support
- Onboarding services
- Design systems
- SCIM
- Support for custom connectors
- Publishing controls
- Sharing controls
Pricing extracted from Lovable's pricing page. Always verify current pricing before committing.
