Yes, OneSignal has a permanent free tier alongside its paid plans. The free plan includes Email: 10,000 sends per month, Mobile push notifications: unlimited for organizations with up to 1,000 monthly active users, and In-app messaging: unlimited for organizations with up to 1,000 monthly active users.
About
OneSignal is a customer engagement platform for sending push notifications, email, SMS/RCS, in-app messages, and Live Activities from a single API and dashboard. The product includes SDKs for Android, iOS, Flutter, React Native, Expo, and Unity, plus integrations with analytics, CDPs, warehouses, and CRM tools.
The free plan includes all channels, basic automation and analytics, OneSignal AI and MCP, and basic personalization. The pricing page lists 10,000 email sends per month, up to 1,000 monthly active users for unlimited mobile push notifications and in-app messaging, up to 1,000 monthly active users for Live Activities sessions, up to 10,000 web push subscribers per send, 3 active journeys, 6 audience segments, 6 data tags, and 30 days of reporting history.
- Push, email, SMS/RCS, and in-app messaging
- 10,000 email sends per month
- 1,000 MAU mobile push limit
- 10,000 web push subscribers per send
- 3 active journeys
- 30 days reporting history
- Android, iOS, Flutter, React Native SDKs
Free Tier Value
This free tier is genuinely usable and includes multiple channels, basic automation, AI, and modest quotas, but it is still capped on several core dimensions like email volume, journeys, segments, and retention. The cheapest paid plan starts at $19/month, and the free tier covers roughly the same core workflow for small teams, so its practical value is about $19/month; a credit card is required to sign up, and the offer remains capped rather than unlimited.
What's included in the free tier
Verified
- Access to all channels.
- Basic automation and analytics.
- OneSignal AI and MCP.
- Basic personalization.
- Email: 10,000 sends per month.
- Mobile push notifications: unlimited for organizations with up to 1,000 monthly active users.
- In-app messaging: unlimited for organizations with up to 1,000 monthly active users.
- Live Activities sessions: unlimited for organizations with up to 1,000 monthly active users.
- Web push notifications: up to 10,000 subscribers per send.
- SMS and RCS: available.
- Active Journeys: 3.
- Message steps: unlimited.
- Audience Segments: 6.
- Data Tags: 6.
- Contacts: unlimited.
- Integrations: 30+ core integrations.
- A/B testing: standard.
- API send access: unlimited.
- Email IPs: shared IP only.
- Reporting history: up to 30 days.
- Event Streams: limited.
- User permissions: admin.
- GDPR compliance: compliant.
- Audit logs: 48 hours.
See OneSignal pricing for current limits.
Paid plans
Growth
- email sends
- 20,000 free sends / month, then $1.50 / 1,000 sends
- mobile MAUs
- $0.012 per monthly active user
- web push subscribers
- $0.004 per web push subscriber
- active journeys
- 5
- audience segments
- 10
- data tags
- 10
- Increased automation
- More integrations
- Prioritized support
- Better analytics & personalization
- Everything in Free
Professional
- active journeys
- 20
- audience segments
- 20
- data tags
- 100
- message event retention
- 60 days
- reporting history
- Up to 1 year
- audit logs
- 48 hrs*
- Advanced marketing & analytics
- All integrations
- Advanced experiments
- Advanced permission management
- Everything in Growth
Enterprise
- active journeys
- Unlimited
- audience segments
- Unlimited
- data tags
- Unlimited
- message event retention
- 90 days
- reporting history
- Up to 2 years
- audit logs
- 90 days
- Unlimited personalization
- Reporting history
- Security & compliance
- Custom SLA
- Everything in Professional
Pricing extracted from OneSignal's pricing page. Always verify current pricing before committing.
Common questions
Is OneSignal free forever?
Yes. OneSignal has a permanent free tier alongside its paid plans, though the allowance typically resets each month.
What happens when you exceed OneSignal's free tier?
You move to a paid plan. OneSignal's cheapest paid plan is Growth at $19 / month.
What is OneSignal's free tier worth?
OneSignal's free tier is worth about $19 per month. That maps to an FTV score of 53/100. The FTV score is explained at freetier.co/ftv.
