About

Knock is a customer engagement infrastructure platform for product, marketing, and transactional messaging. It provides workflows, broadcasts, guides, preferences, observability, and developer tooling for sending notifications across email, SMS, push, chat, and in-app channels.

The pricing page lists a perpetual Developer plan at $0/month with 10K messages, 500 guide active users, and 500 AI agent credits. Starter increases those limits to 50K messages, 2.5K guide active users, and 2,000 AI agent credits, while Enterprise adds higher-volume and compliance features such as SAML 2.0 SSO, SCIM, HIPAA compliance, and dedicated support.

  • 10K messages on Developer plan
  • 500 guide active users
  • 500 AI agent credits
  • Unlimited workflows and broadcasts
  • Unlimited delivery channels
  • 99.9% uptime SLA
  • 30-day log retention

Free Tier Value

70
FTV score
Est. value$50 / month
Credit cardNot required
Feature parity78%

This free tier is genuinely usable for small projects: it includes 10,000 messages, 500 guide active users, and 500 AI agent credits every month, plus the core workflow and delivery features. The cheapest paid plan is Starter at $250/month, and the free allowance is roughly 20% of that plan’s headline message volume, so a fair buyer-facing estimate is about $50/month. It resets monthly and does not require a credit card to get started, but the caps keep it well below the paid tier.

What's included in the free tier

  • Up to 10,000 messages included per month.
  • Up to 500 guide active users included per month.
  • 500 AI agent credits included per month.
  • Unlimited notification workflows.
  • Unlimited broadcasts.
  • Unlimited delivery channels.
  • Unlimited team members.
  • Batch and delay notifications.
  • Built-in multi-tenancy.
  • Google SSO access.

Paid plans

Starter

$250 / mo
messages
50,000
guide active users
2,500
AI agent credits
2,000
  • 50K messages included
  • 2.5K guide active users included
  • 2,000 AI agent credits included
  • Remove Knock branding
  • Email client previews
  • Unlimited notification workflows
  • Unlimited broadcasts
  • Unlimited delivery channels

Enterprise

Contact sales
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messages
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guide active users
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AI agent credits
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  • Flexible volume-based pricing
  • Monthly notified user pricing
  • Annual commit discounts
  • Per-customer branding and preferences
  • Translation (i18n) support
  • Send analytics data to any data warehouse
  • Directory sync (SCIM)
  • Enterprise SLAs

Pricing extracted from Knock's pricing page. Always verify current pricing before committing.