About
Bitly is a link management platform that provides URL shortening, QR code generation, and custom landing pages in a single web application. It supports branded links, redirects, UTM tracking, analytics, browser extensions, mobile apps, APIs, webhooks, and integrations for creating and tracking links and QR Codes.
The free plan includes 2 QR Codes per month, 5 links per month, 2 custom landing pages, 3 custom back-halves per month, unlimited clicks and QR Code scans, and QR Code customizations. Paid plans increase monthly quotas and add features such as branded links, longer data retention, campaign tools, and enterprise controls.
- 2 QR Codes per month
- 5 links per month
- 2 custom landing pages
- 3 custom back-halves per month
- Unlimited clicks and scans
- URL shortening and QR code creation
Free Tier Value
Bitly’s Free plan is explicitly capped at 5 links/month, 2 QR Codes/month, 2 custom landing pages, and 3 custom back-halves/month, while clicks and scans are unlimited. The cheapest paid plan that clearly exceeds the free caps is Core at $10/month (annual-only), so the conservative free-tier value is $10/month. Feature parity is set to 50 because several meaningful capabilities are gated behind paid tiers, including UTM Builder, advanced QR customizations, redirects, and longer analytics retention.
What's included in the free tier
- 2 QR Codes per month.
- 5 links per month.
- 2 custom landing pages.
- 3 custom back-halves per month.
- Unlimited clicks and QR Code scans.
- QR Code customizations.
See Bitly pricing for current limits.
Paid plans
Core
- QR Codes/month
- 5
- links/month
- 100
- custom landing pages
- 5
- click & scan data
- 30 days
- Everything in Free, plus
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist included
Growth
- QR Codes/month
- 10
- links/month
- 500
- custom landing pages
- 10
- click & scan data
- 4 months
- Everything in Core, plus
- Complimentary custom domain
- Branded links
- Bulk link & QR Code creation
- 4 months of click & scan data
Premium
- QR Codes/month
- 200
- links/month
- 3,000
- custom landing pages
- 20
- click & scan data
- 1 year
- Everything in Growth, plus
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
- 1 year of click & scan data
Enterprise
- links
- Custom number
- QR Codes
- Custom number
- landing pages
- Custom number
- Everything in Premium, plus
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.9% SLA uptime
Pricing extracted from Bitly's pricing page. Always verify current pricing before committing.
