Yes, Bitly has a permanent free tier alongside its paid plans. The free plan includes 2 QR Codes per month, 5 links per month, and 2 custom landing pages. FreeTier.co estimates the free tier at about $2.00/mo.
About
Bitly is a link management platform that provides URL shortening, QR code generation, and custom landing pages in a single web application. It supports branded links, redirects, UTM tracking, analytics, browser extensions, mobile apps, APIs, webhooks, and integrations for creating and tracking links and QR Codes.
The free plan includes 2 QR Codes per month, 5 links per month, 2 custom landing pages, 3 custom back-halves per month, unlimited clicks and QR Code scans, and QR Code customizations. Paid plans increase monthly quotas and add features such as branded links, longer data retention, campaign tools, and enterprise controls.
- 2 QR Codes per month
- 5 links per month
- 2 custom landing pages
- 3 custom back-halves per month
- Unlimited clicks and scans
- URL shortening and QR code creation
Free Tier Value
This free tier is a capped monthly starter offering, not an uncapped forever plan, and a credit card is not explicitly waived on the page. Compared with the $10/month Core plan, it keeps a small but usable slice of the product: a few links, QR codes, and landing pages, plus unlimited clicks/scans, so it feels worth about 20% of Core or roughly $2/month.
What's included in the free tier
Verified
- 2 QR Codes per month.
- 5 links per month.
- 2 custom landing pages.
- 3 custom back-halves per month.
- Unlimited clicks and QR Code scans.
- QR Code customizations.
See Bitly pricing for current limits.
Paid plans
Core
- QR Codes/month
- 5
- links/month
- 100
- custom landing pages
- 5
- 5 QR Codes/month
- 100 links/month
- 5 custom landing pages
- 30 days of click & scan data
- UTM Builder
- Advanced QR Code customizations
- Link & QR Code redirects
- Bitly Assist included
Growth
- QR Codes/month
- 10
- links/month
- 500
- custom landing pages
- 10
- 10 QR Codes/month
- 500 links/month
- 10 custom landing pages
- Complimentary custom domain
- Branded links
- 4 months of click & scan data
- Bulk link & QR Code creation
Premium
- QR Codes/month
- 200
- links/month
- 3,000
- custom landing pages
- 20
- 200 QR Codes/month
- 3,000 links/month
- 20 custom landing pages
- 1 year of click & scan data
- Custom campaign-level tracking
- City-level and device type click & scan data
- Mobile deep linking
Enterprise
- links
- Custom
- QR Codes
- Custom
- landing pages
- Custom
- Custom number of links, QR Codes, and landing pages
- Multiple users & group permission management
- At-scale link & QR Code generation
- Advanced performance tracking
- Customized onboarding & priority support
- Dedicated customer success manager
- High-volume API & webhook access
- 99.99% uptime
Pricing extracted from Bitly's pricing page. Always verify current pricing before committing.
Common questions
Is Bitly free forever?
Yes. Bitly has a permanent free tier alongside its paid plans, though the allowance typically resets each month.
What happens when you exceed Bitly's free tier?
You move to a paid plan. Bitly's cheapest paid plan is Core at $10 / month.
What is Bitly's free tier worth?
Bitly's free tier is worth about $2.00 per month. That maps to an FTV score of 39/100. The FTV score is explained at freetier.co/ftv.
