About
Dub is a link attribution platform that combines short links, conversion tracking, affiliate program management, and an API for programmatic link creation. The product supports branded short domains, QR codes, device and geo targeting, A/B testing, deep links, link expiration, cloaking, password protection, UTM templates, custom previews, folders, and role-based access control.
The free plan includes 1K tracked events per month, 25 new links per month, 1 user, 30-day analytics retention, 3 custom domains, basic support, API access, real-time analytics, AI assistant, link tags, and QR codes. The paid plans increase event, link, domain, user, retention, and API rate limits, while the Partners product adds referral dashboards, payouts, rewards, and partner management features.
Free Tier Value
Dub’s pricing page explicitly says “Start for free, no credit card required,” so no_cc_required is true. The free tier is capped at 1,000 tracked events/month, 25 new links/month, 1 user, 3 custom domains, and 30-day retention; the cheapest paid plan is Pro at $25/month, so a conservative FTV estimate is the prorated value of the free cap relative to the first paid tier, which is about $1.67/month. Feature parity is moderate because the free plan includes useful core features (analytics, API, QR codes, AI assistant) but clearly gates higher-volume usage and advanced capabilities behind Pro and above.
What's included in the free tier
- 1,000 tracked events per month.
- Real-time analytics.
- 1 user.
- Basic support.
- 25 new links per month.
- AI assistant.
- Link tags.
- API access.
- 3 custom domains.
- UTM templates.
- 30-day analytics retention.
- QR codes.
See Dub pricing for current limits.
Paid plans
Pro
- tracked events/mo
- 50K
- new links/mo
- 1K
- analytics retention
- 1 year
- 50K tracked events/mo
- 1K new links/mo
- 1-year analytics retention
- Advanced link features
- Free .link domain
- Link folders
- Deep links
Business
- tracked events/mo
- 250K
- new links/mo
- 10K
- analytics retention
- 3 years
- 250K tracked events/mo
- 10K new links/mo
- 3-year analytics retention
- Conversion tracking
- A/B testing
- Customer insights
- Event webhooks
Advanced
- tracked events/mo
- 1M
- new links/mo
- 50K
- analytics retention
- 5 years
- 1M tracked events/mo
- 50K new links/mo
- 5-year analytics retention
- Priority Slack support
Enterprise
- tracked events
- Unlimited
- new links
- Unlimited
- analytics retention
- Unlimited
- Unlimited tracked events
- Unlimited new links
- Unlimited analytics retention
- SSO/SAML
- Audit logs
- Custom SLA
Pricing extracted from Dub's pricing page. Always verify current pricing before committing.
