About
Hightouch is a customer data and marketing activation platform that connects to a data warehouse and syncs data to 300+ downstream tools. It includes Reverse ETL, audience building, identity resolution, event collection, real-time personalization, and campaign orchestration features for marketing and advertising teams.
The pricing page lists a Basic Reverse ETL option with up to 2 active syncs, unlimited destination count, and unlimited user seats. Hightouch also offers paid Agentic Marketing Platform and Composable CDP plans with usage-based pricing, enterprise security, observability, and premium extensions.
- Up to 2 active syncs
- Unlimited destination count
- Unlimited user seats
- 300+ integrations
- Warehouse-connected data activation
- Reverse ETL syncs
Free Tier Value
This free tier is a small but real starter offering: it includes up to 2 active syncs, plus unlimited destinations and user seats, so it’s useful for a tiny production test but still tightly capped. The cheapest paid options are usage-based and require a demo, so there isn’t a clean sticker price to anchor to; a modest $3/month estimate fits a limited-but-usable free tier with no credit card shown on the page.
What's included in the free tier
- Up to 2 active syncs for the free Basic Reverse ETL tier.
- Unlimited destination count in the free Basic Reverse ETL tier.
- Unlimited user seats in the free Basic Reverse ETL tier.
See Hightouch pricing for current limits.
Paid plans
Agentic Marketing Platform
- Pre-set amount of monthly personalized actions
- Integrations with any marketing platform
- Enterprise security
- Observability features
Composable CDP
- Unlimited user seats
- Premium extensions
- Advanced observability
- Enterprise security
- Advanced access management
- Dedicated expert support
- Custom SLAs
- Data Agents
Pricing extracted from Hightouch's pricing page. Always verify current pricing before committing.
