Yes, Hightouch has a permanent free tier alongside its paid plans. The free plan includes up to 2 active syncs for the free Basic Reverse ETL tier. FreeTier.co estimates the free tier at about $3.00/mo.
About
Hightouch is a customer data and marketing activation platform that connects to a data warehouse and syncs data to 300+ downstream tools. It includes Reverse ETL, audience building, identity resolution, event collection, real-time personalization, and campaign orchestration features for marketing and advertising teams.
The pricing page lists a Basic Reverse ETL option with up to 2 active syncs, unlimited destination count, and unlimited user seats. Hightouch also offers paid Agentic Marketing Platform and Composable CDP plans with usage-based pricing, enterprise security, observability, and premium extensions.
- Up to 2 active syncs
- Unlimited destination count
- Unlimited user seats
- 300+ integrations
- Warehouse-connected data activation
- Reverse ETL syncs
Free Tier Value
This free tier is a capped starter offering: it includes only two active syncs, but it does allow unlimited destinations and unlimited user seats. Since the cheapest paid options are usage-based and don’t publish a monthly sticker price, the practical value is modest; for a small team, this is roughly a few dollars of monthly capability rather than a full paid-plan equivalent. A credit card is required to get started, which adds friction and keeps the score below a typical fully self-serve free plan.
What's included in the free tier
Verified
- Up to 2 active syncs for the free Basic Reverse ETL tier.
- Unlimited destination count in the free Basic Reverse ETL tier.
- Unlimited user seats in the free Basic Reverse ETL tier.
See Hightouch pricing for current limits.
Paid plans
Agentic Marketing Platform
- Ad Studio
- Lifecycle Studio
- AI Decisioning
- Pre-set amount of monthly personalized actions
- Integrations with any marketing platform
- Enterprise security
- Observability features
Composable CDP
- Reverse ETL Platform
- Hightouch Events
- Customer Studio
- Real-time Personalization
- Identity Resolution
- Match Booster
- Unlimited user seats
- Premium extensions
Basic Reverse ETL
- active syncs
- 2
- destinations
- unlimited
- user seats
- unlimited
- Up to 2 active syncs
- Unlimited destination count
- Unlimited user seats
Pricing extracted from Hightouch's pricing page. Always verify current pricing before committing.
Common questions
Is Hightouch free forever?
Yes. Hightouch has a permanent free tier alongside its paid plans, though the allowance typically resets each month.
What is Hightouch's free tier worth?
Hightouch's free tier is worth about $3.00 per month. That maps to an FTV score of 37/100. The FTV score is explained at freetier.co/ftv.
