Yes, Mailchimp has a permanent free tier alongside its paid plans. The free plan includes Limited to 250 contacts, Max of 500 emails per month or 250 per day, and 1 audience. FreeTier.co estimates the free tier at about $2.00/mo, and no credit card is required to sign up.
About
Mailchimp is an email and SMS marketing platform with audience management, campaign creation, automations, analytics, and integrations. The pricing page shows a free plan limited to 250 contacts, plus paid plans with 14-day trials for Standard and Essentials, and a 1-month Premium trial for qualified new customers.
The free plan includes email campaign creation, forms and landing pages, content studio, pre-built templates, basic reports, audience tools, and limited marketing automation preview. The paid plans add higher contact limits, more email sends, advanced segmentation, A/B testing, custom reports, multivariate testing, SMS add-ons, and support options that vary by plan.
- 250-contact free plan
- 14-day Standard and Essentials trials
- 1-month Premium trial
- Email and SMS marketing
- Marketing automation flows
- Forms and landing pages
- 300+ integrations
- Basic reports and analytics
Free Tier Value
This free tier is a capped, perpetual starter offer with no credit card required, so it has real ongoing value but only for very small send volumes. Compared with the cheapest paid plan starting at about $13/month, the 250-contact / 500-emails-per-month limit and reduced support make it worth roughly $2/month, or about 15% of the entry plan's value.
What's included in the free tier
Verified
- Limited to 250 contacts
- Max of 500 emails per month or 250 per day
- 1 audience
- 1 user
- Email support for first 30 days
- Included guides and tutorials
- Included 300+ integrations
- Included email campaigns
- Included forms and landing pages
- Included Content Studio
- Limited pre-built email templates
- No Mailchimp branding removal
- No email scheduling
- Create and send custom-coded templates
- Included basic reports
- Included personalized product recommendations
- Included Next Best Action
- Included Subject Line Helper
- Included contact profiles
- Included tags
- Included inbox
- Included Mailchimp mobile app
- Included audience dashboard
- Included surveys
- Included campaign engagement tracking
- Included purchase behavior tracking
- 1 month of app engagement data
- Site views for website engagement
- Basic segmentation
- Included landing pages
- Included social posting
- Included pop-up forms
- Free preview of marketing automation flows
- Free website builder and publishing
- Unlimited pages
- Unlimited bandwidth
- Included SEO tools
- Included SSL certificate
- Included site visit analytics
- Included free Mailchimp domain
See Mailchimp pricing for current limits.
Paid plans
Essentials
- contacts
- 0-500+
- emails/month
- varies by contact tier
- Basic email marketing
- Core audience management
- Email support
- Standard templates
- Automation basics
Standard
- contacts
- 0-500+
- emails/month
- 6,000
- Enhanced automations
- A/B testing
- Custom-coded email templates
- Customizable popup forms
- Generative AI features
Premium
- contacts
- 0-500+
- emails/month
- 150,000
- Phone & priority support
- Multivariate and A/B testing
- Enhanced marketing automation flows
- Dedicated personalized onboarding
- Predictive segmentation
Pricing extracted from Mailchimp's pricing page. Always verify current pricing before committing.
Common questions
Is Mailchimp free forever?
Yes. Mailchimp has a permanent free tier alongside its paid plans, though the allowance typically resets each month.
Does Mailchimp require a credit card?
No. You can start on Mailchimp's free tier without entering card details.
What happens when you exceed Mailchimp's free tier?
You move to a paid plan. Mailchimp's cheapest paid plan is Essentials at $13 / month.
What is Mailchimp's free tier worth?
Mailchimp's free tier is worth about $2.00 per month. That maps to an FTV score of 47/100. The FTV score is explained at freetier.co/ftv.
