About
Mailchimp is an email and SMS marketing platform with audience management, campaign creation, automations, analytics, and integrations. The pricing page shows a free plan limited to 250 contacts, plus paid plans with 14-day trials for Standard and Essentials, and a 1-month Premium trial for qualified new customers.
The free plan includes email campaign creation, forms and landing pages, content studio, pre-built templates, basic reports, audience tools, and limited marketing automation preview. The paid plans add higher contact limits, more email sends, advanced segmentation, A/B testing, custom reports, multivariate testing, SMS add-ons, and support options that vary by plan.
- 250-contact free plan
- 14-day Standard and Essentials trials
- 1-month Premium trial
- Email and SMS marketing
- Marketing automation flows
- Forms and landing pages
- 300+ integrations
- Basic reports and analytics
Free Tier Value
The page explicitly shows a Free plan at $0/month with a limit of 250 contacts and max 500 emails per month or 250/day, so this is a capped free tier rather than an always-free unbounded plan. Because the free tier is already priced at $0 and the page does not provide a concrete credit amount, the conservative free-tier value is $0/month. The page also states “No Credit Card Required” for the free trial/signup flow and shows a 14-day free trial for paid plans, so no_cc_required is true and the trial duration is 14 days.
What's included in the free tier
- Limited to 250 contacts
- Max of 500 emails per month or 250 per day
- 1 audience
- 1 user
- Email support for first 30 days
- Included guides and tutorials
- Included 300+ integrations
- Included email campaigns
- Included forms and landing pages
- Included Content Studio
- Limited pre-built email templates
- No Mailchimp branding removal
- No email scheduling
- Create and send custom-coded templates
- Included basic reports
- Included personalized product recommendations
- Included Next Best Action
- Included Subject Line Helper
- Included contact profiles
- Included tags
- Included inbox
- Included Mailchimp mobile app
- Included audience dashboard
- Included surveys
- Included campaign engagement tracking
- Included purchase behavior tracking
- 1 month of app engagement data
- Site views for website engagement
- Basic segmentation
- Included landing pages
- Included social posting
- Included pop-up forms
- Free preview of marketing automation flows
- Free website builder and publishing
- Unlimited pages
- Unlimited bandwidth
- Included SEO tools
- Included SSL certificate
- Included site visit analytics
- Included free Mailchimp domain
See Mailchimp pricing for current limits.
Paid plans
Essentials
- contacts
- up to 50,000
- monthly email sends
- 12x contacts
- admin users
- 3
- audiences
- 3
- marketing automation flows
- up to 4 flow steps
- app engagement data
- 1 month
- Email marketing and design included
- Forms and landing pages included
- Content Studio included
- Pre-built email templates included
- Email scheduling included
- Custom-coded templates included
- 24/7 email and chat support
- Basic reports included
Standard
- contacts
- up to 100,000
- monthly email sends
- 15x contacts
- admin users
- 5
- audiences
- 5
- marketing automation flows
- up to 200 flows
- app engagement data
- 3 months
- Email marketing and design included
- Forms and landing pages included
- Content Studio included
- Pre-built email templates included
- Email scheduling included
- Custom-coded templates included
- 24/7 email and chat support
- Advanced segmentation and reporting tools
Premium
- contacts
- unlimited
- monthly email sends
- 15x contacts
- admin users
- unlimited
- audiences
- unlimited
- marketing automation flows
- up to 200 flows
- role-based access
- 5 roles
- Priority support
- Phone support
- Unlimited contacts
- Unlimited admin users
- Advanced reporting tools
- Advanced segmentation
- Customer success management included with select custom plans
- Personalized onboarding
Pricing extracted from Mailchimp's pricing page. Always verify current pricing before committing.
