Yes, HubSpot has a permanent free tier alongside its paid plans. The free plan includes free Marketing tools for up to 2 users, 2,000 email sends per calendar month with HubSpot branding, and 1 automated email action. FreeTier.co estimates the free tier at about $3.00/mo, and no credit card is required to sign up.
About
HubSpot is an agentic customer platform that brings marketing, sales, customer service, content, data, and commerce tools together in one system. It is designed to help businesses attract leads, manage customer relationships, automate workflows, and grow revenue with connected data and built-in AI.
The platform includes a Smart CRM as a central source of truth, along with specialized hubs for marketing automation, sales enablement, customer support, content management, data management, and payments. HubSpot also offers Breeze AI features, a marketplace of integrations, and resources for onboarding, education, and implementation support.
- Unified CRM and customer data management
- Marketing, sales, service, content, data, and commerce hubs
- Built-in AI agents and automation tools
- 2,000+ integrations and marketplace apps
- Free tools alongside paid plans for scaling teams
Free Tier Value
This free tier is genuinely usable, but it is tightly capped: up to 2 users, 2,000 email sends per month, limited automation, limited reporting, and HubSpot branding on key surfaces. The cheapest paid plan starts at about $7/month per seat, and the free tier looks like roughly half of that practical value, so about $3/month is a fair estimate. No credit card is required, and the offer is perpetual but clearly capped rather than unlimited.
What's included in the free tier
Verified
- Free Marketing tools for up to 2 users.
- 2,000 email sends per calendar month with HubSpot branding.
- 1 automated email action.
- Limited email health reporting.
- All available ad types with simple website audiences only.
- All available ad types with 2 ad retargeting audiences.
- Limited forms features.
- Includes HubSpot branding on live chat.
- Limited conversational bot features.
- Send and receive simple Facebook Messenger messages and quick replies.
- Create up to 100 consent banners with geotargeting, languages, and templates.
- 10 reporting dashboards with 50 reports per dashboard.
- Standard web analytics dashboard.
- Up to 50 active CRM segments and 1,000 static CRM segments.
- CRM segmentation limited to form submissions, contact properties, and marketing email activity.
- Up to 5 scores for lead scoring.
- 2,000 email sends per calendar month with HubSpot branding.
- 1 simple workflow per form with up to 10 actions for ad automation.
- Up to 100 consent banners with GPC support and cookie settings button.
- Free Sales tools.
- Free Service tools.
- Free Content tools.
- Free Data tools.
See HubSpot pricing for current limits.
Paid plans
Starter
- marketing contacts
- 1,000
- HubSpot Credits
- 500
- Free tools with increased limits
- Remove HubSpot branding from email marketing
- Remove HubSpot branding from live chat
- Simple marketing automation
- CRM segments
- Messaging Insights (beta)
- Ad management
- Data agent (beta)
Professional
- core seats
- 3
- HubSpot Credits
- 3,000
- marketing contacts
- 2,000
- Includes 3 Core Seats
- Agent Hub
- AEO (beta)
- Social media
- Marketing studio (beta)
- Omni-channel marketing automation
- Video creation & editing
- Advanced onboarding required
Enterprise
- core seats
- 5
- HubSpot Credits
- 5,000
- marketing contacts
- 10,000
- Includes 5 Core Seats
- Multi-touch revenue attribution
- Lookalike Segments (beta)
- Customer journey analytics
- Email approvals
- Limit access to content and data
- Behavioral event triggers and reporting
- Advanced onboarding required
Pricing extracted from HubSpot's pricing page. Always verify current pricing before committing.
Common questions
Is HubSpot free forever?
Yes. HubSpot has a permanent free tier alongside its paid plans, though the allowance typically resets each month.
Does HubSpot require a credit card?
No. You can start on HubSpot's free tier without entering card details.
What happens when you exceed HubSpot's free tier?
You move to a paid plan. HubSpot's cheapest paid plan is Starter at $7 / seat / month.
What is HubSpot's free tier worth?
HubSpot's free tier is worth about $3.00 per month. That maps to an FTV score of 49/100. The FTV score is explained at freetier.co/ftv.
