About
HubSpot is an agentic customer platform that brings marketing, sales, customer service, content, data, and commerce tools together in one system. It is designed to help businesses attract leads, manage customer relationships, automate workflows, and grow revenue with connected data and built-in AI.
The platform includes a Smart CRM as a central source of truth, along with specialized hubs for marketing automation, sales enablement, customer support, content management, data management, and payments. HubSpot also offers Breeze AI features, a marketplace of integrations, and resources for onboarding, education, and implementation support.
- Unified CRM and customer data management
- Marketing, sales, service, content, data, and commerce hubs
- Built-in AI agents and automation tools
- 2,000+ integrations and marketplace apps
- Free tools alongside paid plans for scaling teams
What's included in the free tier
- Free Marketing tools for up to 2 users.
- 2,000 email sends per calendar month with HubSpot branding.
- 1 automated email action.
- Limited email health reporting.
- All available ad types with simple website audiences only.
- All available ad types with 2 ad retargeting audiences.
- Limited forms features.
- Includes HubSpot branding on live chat.
- Limited conversational bot features.
- Send and receive simple Facebook Messenger messages and quick replies.
- Create up to 100 consent banners with geotargeting, languages, and templates.
- 10 reporting dashboards with 50 reports per dashboard.
- Standard web analytics dashboard.
- Up to 50 active CRM segments and 1,000 static CRM segments.
- CRM segmentation limited to form submissions, contact properties, and marketing email activity.
- Up to 5 scores for lead scoring.
- 2,000 email sends per calendar month with HubSpot branding.
- 1 simple workflow per form with up to 10 actions for ad automation.
- Up to 100 consent banners with GPC support and cookie settings button.
- Free Sales tools.
- Free Service tools.
- Free Content tools.
- Free Data tools.
See HubSpot pricing for current limits.
