About
Novu is an open-source notifications infrastructure platform for developers and product teams. It provides APIs, SDKs, and UI components for building in-app notification inboxes and orchestrating multi-channel workflows across email, SMS, push, chat, Slack, Microsoft Teams, Telegram, and custom channels.
The free plan includes 10,000 workflow runs per month, up to 20 workflows, 2 environments, unlimited subscribers, 24-hour activity feed retention, 30 days of inbox feed retention, and up to 3 team members. It is aimed at teams that want to start with a hosted cloud plan and later scale into higher-volume plans or self-hosted deployment.
- 10,000 workflow runs per month
- Up to 20 workflows
- 2 environments
- Up to 3 team members
- 24-hour activity feed retention
- 30-day inbox feed retention
- Multi-channel notifications
- In-app inbox component
Free Tier Value
This free tier is genuinely usable for small projects: it includes 10,000 workflow runs a month, multiple channels, and basic team/workflow limits, while staying on the free plan forever. The closest paid plan starts at $30/month, and the free allowance is roughly a third of that starter value, so about $10/month is a fair estimate. No credit card is required, which lowers friction, but the monthly caps keep it well below the paid tiers.
What's included in the free tier
- 10,000 workflow runs per month.
- All channels: Email, In-app, SMS, Chat, and Push.
- US and EU data residency.
- Up to 20 workflows.
- 2 environments: Dev and Prod.
- Activity feed retention for 24 hours.
- Up to 3 team members.
See Novu pricing for current limits.
Paid plans
Pro
- workflow runs / month
- 30,000+
- activity feed retention
- 7 days
- team members
- 3
- throughput
- 240 RPS
- workflow limits
- 20
- environments
- 2
- 30,000+ workflow runs / month
- 7-day activity feed retention
- Remove Novu branding
- Advanced email editor (blocks, layouts)
- Higher rate limits & faster processing
Team
- workflow runs / month
- 250,000+
- environments
- Up to 10
- activity feed retention
- 90 days
- team members
- Unlimited
- throughput
- 600 RPS
- workflow limits
- 100*
- 250,000+ workflow runs / month
- Up to 10 environments
- 90-day activity feed retention
- Unlimited team members
- Role-Based Access Control (RBAC)
- Expanded rate limits (600 RPS triggers)
Enterprise
- workflow runs / month
- 10M+
- environments
- Unlimited
- team members
- Unlimited
- retention
- Custom
- data residency
- Advanced
- hosting
- Self-hosted options
- 10M+ workflow runs / month (custom volume tiers)
- Unlimited environments
- Custom retention policies
- HIPAA BAA
- Dedicated SSO (SAML / OIDC)
- Directory Sync (SCIM)
- Advanced data residency
- Self-hosted deployment options
Pricing extracted from Novu's pricing page. Always verify current pricing before committing.
