About

Statcounter is a web analytics service that tracks website visits by inserting a small code snippet into a site. It provides traffic trend charts, an analytics dashboard, real-time visitor feeds, session replay, heatmaps, conversion tracking, Google Ads integration, UTM campaign tracking, traffic source reporting, and bot detection.

The free Basic plan is perpetual and includes 14 days of data retention, 5,000 sessions per month, traffic trend charts, an analytics dashboard, real-time visitor feeds, and basic email reports. Paid plans add longer retention, higher session limits, and features such as landing page analysis, detailed email reports, API access, live chat support, and additional session replay capacity.

  • 14 days data retention
  • 5,000 sessions per month
  • Traffic trend charts
  • Real-time visitor feeds
  • Basic email reports
  • Session replay add-on
  • Landing page analysis
  • Google Ads integration
  • UTM campaign tracking
  • Bot detection dashboard

Free Tier Value

50
FTV score
Est. value $3.00 / month
Trial length 30 days
Credit card Not required
Feature parity 45%

This free tier is a genuinely usable starter plan, but it is capped at 5,000 sessions per month and 14 days of retention, so it sits well below the paid tiers. The cheapest paid plan starts at $9/month, and the free plan includes roughly half of that plan’s practical value, so about $3/month is a fair estimate. A credit card is not required, and the page also offers a separate 30-day trial of the paid features.

What's included in the free tier

  • Traffic trend charts for sessions and page views over project lifetime.
  • Analytics dashboard with drill-down reports for deeper analysis.
  • Real-time visitor feeds showing individual visitors and navigation paths.
  • Basic email reports sent weekly or monthly with sessions and page views.
  • 14 days of data retention.
  • Up to 5,000 sessions per month.

Paid plans

Premium

$9 / mo
sessions/month
20,000
data retention
3 years
session replay recordings/month
0, 1,000, 10,000, or 50,000
  • Landing Page Analysis
  • Conversion Tracking
  • Paid Traffic Analysis
  • Visitor Labels & Alerts
  • Export Reports as CSV
  • Detailed Email Reports
  • API Access
  • Live Chat Support

Premium Plus

$19 / mo
sessions/month
20,000
data retention
5 years
session replay recordings/month
0, 1,000, 10,000, or 50,000
  • Heatmaps
  • Google Ads Integration
  • UTM Campaign Tracking
  • Landing Page Analysis
  • Conversion Tracking
  • Paid Traffic Analysis
  • Visitor Labels & Alerts
  • API Access

Pricing extracted from Statcounter's pricing page. Always verify current pricing before committing.