6 free alternatives to Simple Analytics

Plausible Analytics gives you a 30-day free trial with no credit card required, plus access to the Starter plan during that trial. The trial includes up to 10,000 monthly pageviews, one site, 3 years of data retention on the Starter plan, email and Slack reports, Google Analytics import, goals, custom events, and saved segments. Its main advantage over Simple Analytics is the longer retention and a familiar privacy-focused dashboard for teams that want a trial period before paying. It falls short on volume because the free access is time-limited and much smaller on pageviews. Switch if you want to test a polished privacy analytics workflow before committing.

• Beats Simple Analytics: 3 years of data retention on the Starter plan
• Falls short: Only a 30-day free trial instead of perpetual free access
• Who should switch: Switch to this if retention matters more than an always-free plan and you want to trial the product first.

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Clicky's free plan includes one website, up to 3,000 daily page views total, 30 days of history, and a fairly complete basic analytics set. Free features include individual visitor and action tracking, real-time data, content reports, searches, referrers, basic segmentation, a customizable dashboard, API access, widgets, and more. Compared with Simple Analytics, it gives you deeper day-to-day tracking detail and real-time operational views, which can matter if you watch visitor behavior closely. It falls short on scale because the traffic cap is daily and much lower than Simple Analytics' unlimited pageviews. Switch if you want more hands-on visitor analysis on a single small site.

• Beats Simple Analytics: Real-time visitor-level analytics and action tracking
• Falls short: Only 1 website and 3,000 daily page views total
• Who should switch: Switch to this if you run one smaller site and care more about live visitor detail than traffic headroom.

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Apstal's free plan includes 100,000 events per month, 24-hour session replay retention, 15 analytics views, one website, and access to an AI agent for plain-English analytics questions. It also covers web, product, and behavior analytics, funnels, retention, path analysis, Core Web Vitals monitoring, JavaScript error monitoring, adblock-resistant tracking, and 9 audience dimensions. Against Simple Analytics, the big win is feature breadth, especially if you want session replay and AI-assisted querying in the same tool. It falls short on retention and site count because the free plan is narrower in long-term history and much less flexible for multiple websites. Switch if you want more than pageview reporting and can live with a single-site free limit.

• Beats Simple Analytics: AI agent, session replay, funnels, and error monitoring
• Falls short: Only 1 website and 24-hour session replay retention
• Who should switch: Switch to this if you need product-style analytics, replays, or AI queries on a free plan.

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Statcounter's free Basic plan is perpetual and includes traffic trend charts over project lifetime, an analytics dashboard with drill-down reports, real-time visitor feeds, weekly or monthly email reports, 14 days of data retention, and up to 5,000 sessions per month. It is weaker than Simple Analytics on retention length and traffic volume, but it gives you a more traditional analytics workflow with live visitor feeds and report-driven analysis. The free plan is best for small sites that care about sessions rather than pageview volume and want ongoing access without a trial clock. Switch if your main need is a simple, always-free visitor reporting tool rather than large-scale pageview tracking.

• Beats Simple Analytics: Real-time visitor feeds and drill-down reports over project lifetime
• Falls short: Only 5,000 sessions per month and 14 days of retention
• Who should switch: Switch to this if you want a perpetual free plan and session-based reporting for a modest site.

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Rybbit's free plan includes up to 5 websites, up to 3 team members, 100,000 monthly pageviews, and a broad analytics set: core dashboard, advanced filtering, custom events, bot filtering, goals, real-time globe, web vitals, error tracking, page and session analytics, user profiles, funnels, journeys, retention analytics, email reports, and API access. Its biggest advantage over Simple Analytics is the combination of team access and feature depth on the free tier. It falls short on headroom because the pageview allowance is finite, unlike Simple Analytics' unlimited pageviews, so heavy traffic will push you to pay sooner. Switch if you want a richer multi-site free setup with a small team.

• Beats Simple Analytics: Up to 5 websites, 3 team members, and 100,000 pageviews
• Falls short: Pageviews are capped, while Simple Analytics is unlimited
• Who should switch: Switch to this if you need multiple sites or teammates and can work within a monthly pageview limit.

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Insights gives you up to 3k events or page views per month on the free Developer plan. That is a small allowance, but it is straightforward and fits developers who want privacy-focused analytics for a project, with support for custom events and page-view tracking on paid tiers. Relative to Simple Analytics, it is the most basic option in the set and the easiest to understand if you only need a tiny free quota for a dev project. It falls short on almost every practical axis, especially traffic headroom and retention. Switch only if you have a very small project and want a minimal developer-oriented analytics tool.

• Beats Simple Analytics: Developer-oriented event or page-view tracking for very small projects
• Falls short: Only 3k events or page views per month
• Who should switch: Switch to this only if your site is tiny and you want the simplest possible free analytics allowance.

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