About
Fullstory is a behavioral analytics platform that captures user interactions on web and mobile apps, then provides session replay, funnels, heatmaps, dashboards, and related analysis tools. The pricing page also describes Fullcapture, which records interaction data in a privacy-first way for later analysis and activation.
The free offering is FullstoryFree, which includes 30,000 monthly sessions, 12 months of analytics retention, and access for up to 10 users. It is positioned for individuals and small teams that need core session replay, basic analytics, and debugging capabilities without a credit card.
- 30,000 monthly sessions
- 12 months analytics retention
- Up to 10 users
- Session replay and basic analytics
- Debugging tools
- Web and mobile behavior capture
Free Tier Value
This free tier is a permanent, no-credit-card plan with real monthly limits rather than a short trial. The included 30,000 sessions and 12 months of retention make it meaningfully usable for small teams, but the cap and the lack of advanced paid features keep it well below the paid plans; a reasonable buyer-value estimate is about $12/month, roughly a quarter to a third of a typical entry business plan.
What's included in the free tier
- 30,000 monthly sessions included.
- 12 months of analytics retention included.
- Access to Session Replay included.
- Access to basic analytics included.
- Access to debugging tools included.
- Up to 10 users included.
See Fullstory pricing for current limits.
Paid plans
Business
- Deep product analytics
- Qualitative insights
- Session Replay
- Developer Tools
- Heatmaps
- Scroll Maps
- Click Maps
- Tabbed Browsing
Advanced
- Trend discovery
- Roadmap planning
- Funnel analysis at scale
- Session Replay
- Product Analytics
- Guides and Surveys
- Mobile Analytics
- Customizable Dashboards
Enterprise
- Predictive modeling
- GenAI and LLM data use
- Product Analytics
- Mobile Analytics
- Role-Based Access Control
- SAML Single Sign-On
- Security controls
- Data export
Pricing extracted from Fullstory's pricing page. Always verify current pricing before committing.
