About
Mouseflow is a behavior analytics platform that records user sessions, generates heatmaps, tracks journeys, and detects friction across websites. It captures clicks, scrolls, mouse movement, form interactions, and page content, then presents the data in session replay, funnel, journey, heatmap, and form analytics views.
The pricing page lists a Free plan with 500 monthly sessions, 1 website project, 1 conversion funnel, 1 month of data retention, and unlimited users. Paid plans add higher session caps, more projects and funnels, longer retention, and features such as Mina AI, MCP/LLM connections, SSO, priority support, and customer success management.
- 500 monthly sessions on Free plan
- 1 website project included
- 1 conversion funnel included
- 1 month data retention
- Unlimited users
- Session replay and heatmaps
- Journey and friction analytics
- Form analytics and feedback surveys
Free Tier Value
This free tier is a genuinely usable starter plan: it includes the core analytics features and unlimited users, but it is capped at 500 sessions, one site, one funnel, and one month of retention. The cheapest paid plan is $25/month, so the free tier is worth about 20% of that—roughly $5/month—while the 14-day trial on paid plans and the lack of a credit-card requirement keep friction low.
What's included in the free tier
- Free plan includes 500 sessions per month.
- Free plan includes 1 website project.
- Free plan includes 1 conversion funnel.
- Free plan includes 1 month of data retention.
- Free plan includes session replays.
- Free plan includes heatmaps.
- Free plan includes friction detection.
- Free plan includes data filtering and segmentation.
- Free plan includes feedback surveys.
- Free plan includes journey analytics.
- Free plan includes unlimited users.
See Mouseflow pricing for current limits.
Paid plans
Essential
- monthly sessions
- 5,000
- website projects
- 1
- conversion funnels
- 1
- data retention
- 3 months
- Session replay
- Heatmaps
- Conversion funnels
- Form analytics
- Feedback surveys
- Journey analytics
- Friction detection
- Unlimited users
Advanced
- monthly sessions
- 25,000
- website projects
- 2
- conversion funnels
- 5
- data retention
- 6 months
- Session replay
- Heatmaps
- Conversion funnels
- Form analytics
- Feedback surveys
- Journey analytics
- Friction detection
- Unlimited users
Premium
- monthly sessions
- 100,000
- website projects
- 5
- conversion funnels
- 10
- data retention
- 12 months
- Session replay
- Heatmaps
- Conversion funnels
- Form analytics
- Feedback surveys
- Journey analytics
- Friction detection
- Unlimited users
Enterprise
- monthly sessions
- Custom
- website projects
- Custom
- conversion funnels
- Custom
- data retention
- Custom
- Session replay
- Heatmaps
- Conversion funnels
- Form analytics
- Feedback surveys
- Journey analytics
- Friction detection
- Unlimited users
Pricing extracted from Mouseflow's pricing page. Always verify current pricing before committing.
