Where Apstal's free tier stops
Apstal Apstal's free tier is usable, but it stops at 100,000 events per month, 24-hour session replay retention, 15 analytics views, and 1 website. You do get the AI agent, funnels, retention, path analysis, Core Web Vitals monitoring, JavaScript error monitoring, adblock-resistant tracking, and 9 audience dimensions, but those caps make it a tight fit once traffic grows or you want to compare multiple properties. If your workflow depends on longer replay history, broader site coverage, or more viewing capacity, the free plan runs out quickly.
Switch table
| Apstal | Simple Analytics | Plausible Analytics | Amplitude | Statcounter | Umami | Aptabase | |
|---|---|---|---|---|---|---|---|
| events per month | 100K | Unlimited pageviews | 10,000 monthly pageviews during the free trial | Up to 2M events | Up to 5,000 sessions per month | Up to 100K events per month | Not specified |
| websites | 1 website | 5 websites | 1 site during the trial | Not specified | Not specified | Up to 3 websites | Unlimited apps |
| session replay retention | 24 hours | Not specified | Not specified | Included | Not specified | Not specified | Session timeline included |
| analytics views | 15 | Not specified | Not specified | Not specified | Not specified | Not specified | Not specified |
| data retention | Not specified | 30 days | 3 years on Starter plan | Not specified | 14 days | 6 months | Not specified |
| audience dimensions | 9 | Not specified | Not specified | Not specified | Not specified | Not specified | Not specified |
| Card required | - | No | No | No | No | No | Yes |
| First paid tier | - | Self-serve, $20/month | Starter, $9/month | Plus, starts at $0; first 2M events/month free | Premium, $9/mo | Pro, $20/month | Starter, varies by usage |
The alternatives
Simple Analytics
FTV 63 / 100Simple Analytics gives you one user, up to 5 websites, unlimited pageviews, and 30 days of analytics history on its free tier. It is a clean fit for builders who want privacy-first web analytics without juggling event ceilings. Compared with Apstal, it is stronger on website count and retention, since you can keep five sites and a month of history instead of one site and 24-hour replay retention. It falls short on product-style depth because it does not list session replay, AI querying, funnels, or error monitoring in the free tier. Switch if you want broader site coverage and a simpler reporting layer.
- Beats Apstal: 5 websites and 30 days of analytics history
- Falls short: No session replay or AI agent in the free tier
- Who should switch: Switch if you mainly need multi-site web analytics with longer lookback and less product-analytics complexity.
Plausible Analytics
FTV 33 / 100Plausible Analytics gives you a 30-day free trial with no credit card required, up to 10,000 monthly pageviews during the trial, and access to the Starter plan experience. That includes one site, three years of data retention on the Starter plan, dashboards, email and Slack reports, Google Analytics import, goals, custom events, and saved segments. It beats Apstal on retention by a wide margin once you are past the trial, and it offers a familiar analytics workflow for site owners who live in reports and goals. It falls short because the free access is time-limited, not perpetual, and the pageview ceiling is lower than Apstal's event allowance.
- Beats Apstal: 3 years of data retention on the Starter plan experience
- Falls short: Only a 30-day free trial instead of a perpetual free tier
- Who should switch: Switch if you want a short evaluation period and care more about long-term retention than ongoing free usage.
Amplitude
FTV 66 / 100Amplitude's free tier gives you 10K monthly tracked users, up to 2M events, session replay, unlimited feature flags, web experimentation, AI Feedback, unlimited sources and destinations, and access to community resources. That is a much larger event ceiling than Apstal and adds experimentation tools that Apstal does not include in its free tier. It falls short on session replay retention specifics and can feel broader than a simple analytics stack because it is built for product teams and cross-functional workflows. Switch if your main constraint is event volume and you also want experimentation and feedback tools in the same free plan.
- Beats Apstal: Up to 2M events and unlimited feature flags
- Falls short: Broader product-suite focus rather than a web-analytics-first free tier
- Who should switch: Switch if you need more event headroom and want analytics, replay, experimentation, and feedback in one place.
Statcounter
FTV 50 / 100Statcounter's free Basic plan is perpetual and includes traffic trend charts, an analytics dashboard with drill-down reports, real-time visitor feeds, weekly or monthly email reports, 14 days of data retention, and up to 5,000 sessions per month. It is lighter than Apstal, but it is straightforward and good at showing live visitor movement and long-running trends. It beats Apstal on simplicity of reporting for basic site monitoring, but it falls short on scale and depth because its free session cap is far lower, retention is shorter, and it does not offer the broader product-analytics feature set Apstal includes. Switch if you want simple, ongoing web stats with real-time visibility.
- Beats Apstal: Real-time visitor feeds and trend reporting in a perpetual free plan
- Falls short: Only 5,000 sessions per month and 14 days of retention
- Who should switch: Switch if you want a basic always-free tracker for a small site and do not need product analytics extras.
Umami
FTV 47 / 100Umami gives you up to 100K events per month, up to 3 websites, 6 months of data retention, community support, and limited API access on its free tier. It is close to Apstal in event allowance, but it gives you more website coverage and much longer retention. The tradeoff is that it stays more minimal, with fewer built-in product and behavior features than Apstal's free plan. It is a good fit when you want no-cookie analytics for several sites and a longer history window without stepping into a heavier stack. Switch if your main problem is Apstal's one-website limit and 24-hour replay retention.
- Beats Apstal: 3 websites and 6 months of data retention
- Falls short: Less product and behavior analytics depth than Apstal
- Who should switch: Switch if you want a close web-analytics substitute with more room for multiple sites and longer history.
Aptabase
FTV 49 / 100Aptabase's free tier includes unlimited apps, EU or US data residency, a built-in dashboard, Live View, session timeline, CSV export, SDKs for popular platforms, and 100% data ownership. It is the broadest option here for app coverage and platform support, especially if you track more than websites. It beats Apstal on app count because it allows unlimited apps, and it suits teams that care about local residency and ownership more than web-only funnels. It falls short because the free plan does not publish a concrete monthly event cap, so it is harder to compare for traffic-heavy use, and its focus is wider than Apstal's web analytics and replay workflow. Switch if you need analytics across many apps instead of one website.
- Beats Apstal: Unlimited apps with EU or US data residency
- Falls short: No clearly stated monthly event cap on the free plan
- Who should switch: Switch if you track mobile, desktop, or web apps and want broader platform coverage than Apstal offers.
Two quick picks
Umami
Umami is the closest drop-in for a builder who wants no-cookie web analytics with similar event volume, since it keeps the setup in the same category and raises the website cap to 3 while extending retention to 6 months. It is the least disruptive move from Apstal's one-site setup.
Amplitude
Amplitude gives the most free headroom because its free tier allows up to 2M events, far above Apstal, and includes session replay plus experimentation tools. It is the best choice when traffic growth is the main concern and you want the largest buffer before paying.
Frequently asked questions
Which alternative is best if I only need one site but more retention?
Plausible is the clearest choice for longer retention, with 3 years on the Starter plan after the free trial. If you want a perpetual free plan instead of a trial, Umami is closer because it gives 6 months of data retention on the free tier.
Which alternative has the highest free event ceiling?
Amplitude. Its free tier includes up to 2 million events per month, which is much higher than Apstal's 100,000-event free tier.
Which alternative is closest to Apstal for web analytics without changing tools too much?
Umami is the closest fit because it stays in web analytics, keeps a no-cookie approach, and offers similar event volume with more websites and longer retention.
Which free option is best for multi-site tracking?
Simple Analytics is the easiest free option for multi-site web analytics because it includes up to 5 websites. Umami also supports multiple sites, but at 3 websites.
Bottom line
For most builders who outgrow Apstal's free tier, Umami is the best next step. It stays in the same web analytics lane, keeps the no-cookie approach, and gives you more room with up to 3 websites and 6 months of data retention. If your main problem is one-site limits and very short replay history, Umami solves those without forcing a bigger workflow change. If you need the absolute most event headroom, Amplitude is the stronger ceiling choice.
Read the full listing for Apstal. Scores use the FTV methodology at /ftv. Browse more alternatives on /alternatives, or head-to-head comparisons on /compare.